Berliner Verlag

Conversion Rate Optimizer

• Design and build our end-to-end subscriber funnel: Traffic → Engagement → Registration → Paywall → Subscription → Retention
• Define and implement the core KPIs, tracking, and data structures from the outset
• Develop our paywall and offering logic (metering, pricing, bundles, trials) — without existing constraints
• Establish a systematic experimentation setup (A/B testing, hypothesis-driven work)
• Create mechanisms to increase depth of use and reader retention (e.g., newsletters, personalization, habit-forming products)
• Identify and prioritize the biggest growth levers across the entire journey
• Work closely with editorial, product, marketing, and tech to align content, distribution, and product around growth
• Build a modern, data-driven decision framework — instead of relying on gut feeling and legacy processes

Growth Manager – Subscription & Conversion

Editor

• As a Digital Editor / Duty Editor (m/f/d) you are responsible for how our content is produced, prioritized and reaches its audience.
• You assess and prioritize news events, make editorial decisions and take responsibility for the editorial quality and balance of our reporting.
• Management and distribution of content across all digital channels
• Prioritization of topics and trends with regard to the current news situation, users and reach
• Optimization of headlines, teasers and formats (SEO & channel-appropriate)
• Working with real-time data and direct feedback loops into the newsroom
• Analysis and monitoring of reach and subscription metrics and deriving concrete editorial measures
• Central interface between editorial, video, social, product and commercial/market teams
• Creation of a daily newsletter

Growth Manager – Subscription & Conversion

Digital Editor, Duty Editor (CvD)