Growth Manager – Subscription & Conversion

Berliner Verlag

Growth Manager for Berliner Verlag, overseeing subscription funnels and data-driven strategies. Focus on engagement, monetization, and cross-functional collaboration for product growth.

Posted 7/12/2026full-timeBerlin • 🇩🇪 GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and implementing data-driven growth strategies, focusing on subscriber engagement, retention, and conversion funnels. Proficient in utilizing analytics tools and experimentation frameworks to drive decision-making and optimize business models.

Highest-signal resume keywords

Growth Strategy DevelopmentConversion Funnel OptimizationData-Driven Decision MakingAnalytics Tools ProficiencyExperimentation Frameworks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GrowthSubscription BusinessPerformance MarketingProduct DevelopmentConversion FunnelsData-Driven Growth SystemsUser Behavior AnalysisSQLA/B TestingPricing Strategies

Soft Skills

Hands-On MentalityAnalytical ThinkingCollaboration

Tools & Technologies

Google AnalyticsAmplitudeMixpanelAI ToolsClaudeGemini

Industry Keywords

Digital Business ModelsPaywallsSubscriber RetentionEngagementPersonalization

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Design and build our end-to-end subscriber funnel: Traffic → Engagement → Registration → Paywall → Subscription → Retention
Define and implement the core KPIs, tracking, and data structures from the outset
Develop our paywall and offering logic (metering, pricing, bundles, trials) — without existing constraints
Establish a systematic experimentation setup (A/B testing, hypothesis-driven work)
Create mechanisms to increase depth of use and reader retention (e.g., newsletters, personalization, habit-forming products)
Identify and prioritize the biggest growth levers across the entire journey
Work closely with editorial, product, marketing, and tech to align content, distribution, and product around growth
Build a modern, data-driven decision framework — instead of relying on gut feeling and legacy processes

Requirements

What you’ll need

Experience in growth, subscription business, performance marketing, or product development
Strong understanding of conversion funnels with a focus on engagement, registration, and retention
Experience building or scaling data-driven growth systems
Confident use of analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
Understanding of digital business models, paywalls, and pricing strategies
Ability to analyze complex user behavior and translate findings into clear actions
Hands-on mentality and a passion for building things from the ground up
Ideally: knowledge of tracking, SQL, or experimentation frameworks
Confident use of AI tools (including Claude, Gemini) for research, content production, and SEO; experience with targeted prompting and the ability to critically evaluate AI outputs

Benefits

Comp & perks

The rare opportunity to shape a media company from the ground up — no legacy systems and no restrictions
Direct impact on product, growth, and monetization
Maximum freedom to choose tools, systems, and methods
An environment that values impact over processes
Short decision paths and an interdisciplinary team