BenefitHub

Performance Marketing

We’re seeking a data-driven, creative, and execution-focused B2C Email and Performance Marketing Manager to support our direct-to-consumer growth and retention initiatives.
Play a key role in strategy, development, and optimization of email and multi-channel performance marketing campaigns that drive user acquisition, engagement, platform participation, and revenue growth.
Champion consumer-facing communications: craft lifecycle marketing journeys and promotional campaigns across diverse audience segments while upholding deliverability and performance standards.
Collaborate cross-functionally within marketing, Product, Data, and Client Success to deliver measurable results at scale.
Partner with department leadership to develop strategy and execution of email, push, and performance marketing campaigns to drive user activation, retention, and conversion.
Manage B2C email calendar and ensure consistent strategic communication cadence.
Develop compelling email content and lead creative development including copywriting, design, and content curation.
Design, execute, and optimize audience acquisition email series for new user sign-ups and platform adoption.
Map and optimize email strategies across customer lifecycle: welcome, re-engagement, win-back and promotional campaigns.
Implement sophisticated audience segmentation strategies and design campaigns that drive engagement, revenue, and maximize LTV.
Develop strategic remarketing campaigns based on user behavior and engagement patterns.
Optimize email performance through A/B testing, segmentation strategies, and personalization; monitor metrics and optimize accordingly.
Conduct comprehensive reporting and performance analysis; regularly report to leadership with actionable recommendations.
Ensure email deliverability and maintain sender reputation; create accessible email templates conforming to WCAG.
Stay current on email marketing regulations (CAN-SPAM, GDPR, etc.) and implement compliance measures.

Email & Performance Marketing Manager

Product Designer

• Design user flows, wireframes, mockups, and high-fidelity UI assets for web and mobile platforms
• Collaborate cross-functionally with product and engineering to ensure designs are technically feasible and delivered with quality
• Apply usability best practices, responsive design principles, and accessibility standards (WCAG) across all product touchpoints
• Translate marketplace-specific challenges into clear, user-centered design solutions (e.g. browsing, saving, comparing, and purchasing deals)
• Conduct lightweight user research and usability testing to validate concepts and iterate based on insights
• Leverage data from tools like Hotjar and Google Analytics to refine experiences
• Maintain and contribute to our design system and ensure consistency across all assets
• Participate in design critiques and team reviews to ensure alignment and design quality
• Support digital design for both web-based and mobile products and applications using UI/UX best practices
• End-to-end Agile Software Development Lifecycle experience

Email & Performance Marketing Manager

Sr UI/UX Specialist