Benefact Group

Social Media Manager

Benefact Group

full-time

Posted on:

Location Type: Hybrid

Location: Gloucester • United Kingdom

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About the role

  • Define and lead on the social media strategy and plans, maintaining a ‘test and learn’ approach to continually optimise performance.
  • Develop insight‑led strategies that support business priorities and strengthen brand identity.
  • Manage and optimise social channels across UKGI, overseeing daily channel management, ensuring content is timely, relevant and aligned to platform behaviours, audience needs and communication goals.
  • Use a ‘test and learn’ approach to maximise channel performance.
  • Develop high quality, audience‑driven content, collaborating with the wider marketing, PR and business teams to plan and deliver compelling written, photographic and video content, while also producing content directly as required.
  • Act as UKGI’s social media expert, proving technical leadership and best practice, setting standards, offering guidance, and supporting colleagues responsible for community management or content delivery.
  • Build, grow and actively nurture online communities across platforms (e.g., LinkedIn, Facebook, YouTube), increasing engagement and strengthening relationships with customers, brokers, trade bodies and stakeholders.
  • Proactively identify trends, sector specific insights and emerging issues through monitoring and search, keeping informed of political, cultural, industry and social trends, alongside brand mentions and sentiment, using them to shape content direction, raise brand relevance and thought leadership.
  • Leverage data, insight and analytics to monitor brand conversations, track sentiment and identify risks, escalating issues through the appropriate processes, including crisis response where required.
  • Apply audience insight, research and platform analytics to inform planning and decision making, and report regularly on KPIs such as engagement, reach, follower growth and conversions.
  • Manage paid social activity and optimise paid social campaigns and budgets across platforms, ensuring effective targeting and alignment with campaign objectives, reporting on performance KPIs, including engagement, reach, follower growth, conversions and campaign effectiveness.
  • Ensure robust governance, compliance and brand alignment across all UKGI social channels, regularly reviewing and maintaining a secure, accurate and up‑to‑date social media footprint.
  • Work collaboratively with internal teams and external agencies to deliver aligned, high quality social content and campaigns that meet UKGI standards, ensure strong air traffic control, improve ROI and maximise effectiveness across the Group.

Requirements

  • Proven track record within a Social Media Manager role.
  • A deep knowledge of social media and up to the minute platform knowledge, with hands on experience of social media platforms, listening tools, behaviours and emerging trends.
  • Experience in strategic planning and content creation across multiple platforms.
  • Familiarity with SEO for social and channel optimisation.
  • Excellent understanding of how to create, define and sustain brand voice.
  • Ability to lead change, influence teams and embed social media best practice across a complex business.
  • Creative thinker with proven ability to translate ideas into results, with strong written, visual and verbal communication skills.
  • Confident using social analytics tools and platform insights to interpret performance and drive improvement.
  • Practical, hands-on experience producing content for social media.
  • Sound judgement, strong moral compass and quick decision-making skills.
Benefits
  • A competitive salary - let's discuss it
  • Hybrid working
  • Group Personal Pension - up to 12% employer contribution
  • Generous annual bonus scheme: on-target bonus between 7.5% and 30%
  • 28 days annual leave plus bank holidays, and a holiday buy and sell scheme
  • An array of health and wellbeing benefits, including private healthcare, income protection and life assurance
  • £200 annual personal grant to a charity of your choice
  • Encouraged to take at least one volunteering day per year
  • Employee Assistance Programme
  • Full study support to gain professional qualifications
  • Access to virtual GP
  • Enhanced maternity and paternity pay
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent creationSEO for socialdata analyticspaid social campaignsKPI reportingaudience insightcommunity managementbrand voice developmentcrisis response
Soft Skills
leadershipinfluencecreative thinkingcommunicationjudgmentdecision-makingcollaborationoptimisationtrend identificationproblem-solving