Growth Marketing Manager – Web, Mobile
BEGiN
full-time
Posted on:
Location Type: Remote
Location: Alabama • California • United States
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Salary
💰 $100,000 - $115,000 per year
About the role
- Lead acquisition strategy and performance marketing across both web and mobile ecosystems
- Own the full funnel growth engine, ensuring high-quality subscriber acquisition
- Develop and execute integrated acquisition strategies across web and app ecosystems
- Own performance marketing channels including: Meta, Google, TikTok, and others
- Structure and lead ongoing experimentation across creative concepts, audience targeting, and more
- Own KPIs across the acquisition funnel and partner with Product and Engineering teams
Requirements
- 4 - 6+ years of experience in performance marketing or user acquisition across web and or mobile
- Experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel
- Strong understanding of subscription economics, LTV modeling, and funnel optimization
- Experience managing multi million dollar budgets and optimizing toward CAC and ROAS targets
- Hands on experience with A B testing and experimentation frameworks
- Strong analytical skills and comfort working in Google Analytics, Looker or similar BI tools, and Excel or Sheets
- Familiarity with mobile attribution and privacy frameworks including AppsFlyer, SKAdNetwork, and ATT
Benefits
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketinguser acquisitionA/B testingfunnel optimizationLTV modelingcampaign managementbudget managementCAC optimizationROAS optimizationexperimentation frameworks
Soft Skills
analytical skills