Beghou Consulting

Associate Consultant – SFMC

Beghou Consulting

full-time

Posted on:

Location Type: Hybrid

Location: Bengaluru • India

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Tech Stack

CloudJavaScriptjQueryPHPSQL

About the role

  • Ability to seamlessly integrate existing data sources with marketing technology platforms for efficient data transfer and synchronization.
  • Proficiency in scripting languages (e.g. SFMC AMPScript, Marketo’s Velocity, SSJS)
  • Knowledge of Marketing Cloud architecture, schema, and configuration.
  • API Knowledge: Proficiency in utilizing marketing platform APIs for data migration, system integration, and automation.
  • We also prefer a candidate with experience coding PHP, JavaScript, jQuery, SSJS, SQL and HTML/CSS.
  • Ability to troubleshoot and resolve technical issues with marketing technology platforms.
  • Develop and implement integrated marketing automation solutions leveraging different platforms.
  • Preference is with SFMC, but an ideal candidate would have experience with Adobe’s Marketo.
  • Collaborate with cross-functional teams to design and deliver solutions that meet business requirements.
  • Ensure data quality and maintain data governance standards across multiple platforms.
  • Define and implement data integration strategies for importing and exporting data into/out of multiple platforms.
  • Develop and implement responsive, dynamic, and personalized email templates and landing pages.
  • Stay up to date with the latest marketing platform features, releases, and trends in digital marketing and email marketing.
  • Ability to perform UAT, troubleshoot, and fix bugs

Requirements

  • Minimum of 4 years of experience in marketing technology development and implementation
  • SQL, Data Modeling & Data views: Should be comfortable working with databases and have a good understanding of SQL (Structured Query Language), manipulating data within a data model.
  • Experience and knowledge using either Salesforce Marketing Cloud or Marketo’s various modules to build triggered marketing campaigns (e.g, SFMC’s Email Studio, Journey Builder, Mobile Studio, Content Builder, and Cloud Pages).
  • Strong Understanding of marketing automation concepts. Identifying and resolving issues that may arise during the development and implementation of journey campaigns, which includes diagnosing errors, debugging code, and ensuring proper functionality.
  • Proficient in PHP, JavaScript, jQuery, SSJS, AMPscript, SQL, and HTML/CSS.
  • Strong experience in developing responsive email templates and landing pages.
  • Familiarity with marketing automation, CRM systems, CDPs, and sales and marketing processes
  • Excellent problem-solving skills and attention to detail
  • Strong written and verbal communication, project management, and collaboration skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SFMC AMPScriptMarketo VelocitySSJSPHPJavaScriptjQuerySQLHTMLCSSdata modeling
Soft Skills
problem-solvingattention to detailwritten communicationverbal communicationproject managementcollaboration