bedrop 🐝

Creative Strategist

• You are responsible for the creative performance strategy for our conversion campaigns.
• You translate audience insights, product strengths and performance data into clear angles, stories and formats.
• You lead our creative setup from a subject-matter perspective, set standards and ensure creatives and the funnel work together.
• You develop creative strategies and angle concepts for conversion campaigns with a focus on Paid Social and other performance channels.
• You build a structured creative testing system, including prioritization, a testing matrix, iteration logic and documentation of learnings.
• You write and own creative briefings that speed up production and increase quality.
• You analyze creative performance and derive clear next steps, from scroll stop to CTR, CVR and ROAS.
• You manage creative reviews and feedback loops with designers, editors, creators and the performance team.
• You optimize the end-to-end creative funnel: from hook to checkout, including landing page selection, message match and testing combinations of creative and landing pages.
• You monitor market and platform patterns, creator trends and competitors and translate them into new concepts.