bedrop 🐝

Performance Marketing

• Planning, setup and management of Meta campaigns (targeting, bidding, budget)
• Continuous optimization of campaigns based on KPIs (e.g., ROAS, CPA, CPL)
• Analysis of performance data and derivation of actionable recommendations
• A/B testing & scaling strategies to measure and improve creatives
• Briefing creatives & collaborating with design and content teams
• Reporting & presenting insights and results to stakeholders
• Contributing to tracking setup (Pixel, CAPI, GA4) and ensuring data quality

Performance Marketing Manager

Data Analyst

• You will strategically expand our business intelligence landscape: from data architecture and dashboards to self-service reporting for all teams
• You will analyze performance data from the webshop, marketplaces, CRM, paid media and logistics — and derive concrete, actionable recommendations for management
• You will develop KPIs, forecasts and scenarios that make our growth trajectory controllable (revenue, margin, CAC, LTV, retention, inventory levels, channel profitability)
• You will identify optimization opportunities across the entire customer journey — from acquisition through conversion to repurchase rate
• You will deploy AI and machine learning applications in production: e.g., for forecasting, customer segmentation, churn prediction, automated reports or marketing measurement
• You will establish a modern data stack (e.g., BigQuery / Snowflake, dbt, Looker / Power BI / Tableau) and ensure a clean, scalable data foundation
• You will work closely with Marketing, E‑Commerce, Operations, Finance and external partners and translate complex data questions into clear, decision-ready answers
• You will act as a sparring partner for the management team on strategic questions around growth, channel mix and internationalization

Data Analyst, Business Intelligence Manager

Customer Success Manager

• Verantwortung für die CRM- & Lifecycle-Marketing-Strategie inkl. Roadmap-Entwicklung
• Steuerung zentraler Performance-KPIs (Umsatz, Retention, LTV, CAC-Optimierung)
• Entwicklung und Umsetzung datengetriebener Customer Journeys und Lifecycle-Kampagnen
• Aufbau und Optimierung skalierbarer CRM-Architektur (Tools, Daten, Automatisierung)
• Durchführung von Testing- & Experiment-Frameworks zur kontinuierlichen Optimierung
• Enge Zusammenarbeit mit Marketing, Product und Tech Stakeholdern
• Loyality Programm (Honeybee Club)
• Abo/Subscription Modelle
• Fachliche Verantwortung für CRM-Initiativen und perspektivisch Teamführung
• Mentoring von Junior- und Mid-Level-Profilen
• Mitgestaltung von Teamaufbau, Prozessen und CRM-Kompetenzen im Unternehmen

Senior Team Lead CRM Manager – Perspektive Head of CRM

Influencer Marketing

• You identify, acquire, and manage influencer and creator partners
• You build long-term, equitable collaborations
• You create clear briefings and coordinate content
• You analyze campaign performance and derive learnings
• You plan and execute influencer campaigns
• You negotiate budgets with potential influencers

Influencer Marketing Associate, m/w/d

Email Marketing Manager

• Unterstützung bei der Mission, die Kraft der Bienenprodukte ins Bewusstsein der Menschen zu bringen
• Erstellung von ansprechenden Inhalten für verschiedene Kanäle
• Zusammenarbeit mit einem dynamischen Team zur Förderung der Markenidentität
• Entwicklung kreativer Konzepte für Marketingkampagnen

Copywriter – E-Mail Marketing, CRM

• Verantwortung für unsere E-Mail-Kommunikation (von kreativen Newsletter-Kampagnen bis zu automatisierten Flows)
• Entwicklung und Umsetzung unserer CRM- & E-Mail-Strategie (von Kampagnen bis Flows)
• Aufbau von Segmentierungen und Personalisierungen entlang der Customer Journey
• Analyse von KPIs (Open Rate, CTR, Conversion) und Ableitung konkreter Optimierungen
• Erstellung von performancestarken E-Mails (Copy; Aufbau; einfache Designs)
• Weiterentwicklung und Optimierung von Flows (z. B. Welcome, Retention, Abandoned Cart)
• Enge Zusammenarbeit mit anderen Abteilungen (z.B. Marketing, Geschäftsführung und Customer Care)

CRM Manager, E-Mail & Whatsapp

• You identify, recruit, and manage influencers and creator partners
• You build long-term, collaborative partnerships on equal terms
• You create clear briefs and coordinate content
• You analyze campaign performance and derive actionable learnings
• You plan and execute influencer campaigns
• You negotiate budgets with potential influencers

Influencer Marketing Associate, m/f/d

• Support bedrop's mission to revitalize natural bee products
• Create and implement content for email marketing
• Maintain Customer Relationship Management (CRM) strategies
• Work in a dynamic team to support marketing activities
• Analyze marketing campaigns and prepare reports
• Coordinate with other departments to develop audience-targeted strategies