Senior Manager, Product Marketing
Bedrock
full-time
Posted on:
Location Type: Hybrid
Location: San Mateo • California • United States
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Job Level
Tech Stack
About the role
- Define and refine differentiated positioning that distinguishes Bedrock from legacy scanners and next-gen DSPM vendors
- Architect a differentiated narrative that shifts the market conversation from “visibility” to “operational resolution”
- Develop persona-based messaging that articulates how a context-first approach reduces organizational risk and lowers total cost of ownership
- Lead end-to-end GTM strategies for major platform releases, ensuring alignment across Product, Sales, and Customer Success
- Define and monitor KPIs focused on pipeline contribution and win rate
- Transform technical advantages into high-fidelity sales assets, including value-based pitch decks, competitive frameworks, and objection-handling guides
- Enable the field to move beyond technical features to sell the vision
- Lead deep-dive persona research and win/loss analysis to refine Bedrock’s approach to the evolving cloud and AI security landscape
- Conduct research into market trends, buyer behavior, and the competitive landscape to inform the product roadmap and commercial strategy
- Author content — whitepapers, executive presentations, webinars, technical briefs — that positions Bedrock as the definitive authority on operationalizing data security
- Support demand generation efforts with high-impact assets that drive engagement through technical credibility and business logic
Requirements
- 6–10 years in B2B SaaS product marketing, specifically within cybersecurity or data infrastructure sectors
- Proven success leading or co-leading GTM initiatives that resulted in measurable revenue growth
- A portfolio demonstrating the ability to simplify complex architectures into compelling, outcome-oriented value propositions
- Experience working as a strategic partner to Sales and Product organizations in high-growth, technical environments
- Comfort navigating the modern data stack, including cloud-native architectures and the security requirements of AI-driven enterprises
- Authoritative written and verbal skills; ability to influence both C-suite executives and technical practitioners
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaS product marketingGTM strategiesKPI monitoringpersona-based messagingvalue-based pitch deckscompetitive frameworksobjection-handling guidesmarket researchcontent authoringdata security
Soft Skills
leadershipcommunicationinfluencestrategic partnershipanalytical thinkingcollaborationcreativityadaptabilityproblem-solvingpresentation skills