Bedrock

Product Marketing

• Define and refine differentiated positioning that distinguishes Bedrock from legacy scanners and next-gen DSPM vendors
• Architect a differentiated narrative that shifts the market conversation from “visibility” to “operational resolution”
• Develop persona-based messaging that articulates how a context-first approach reduces organizational risk and lowers total cost of ownership
• Lead end-to-end GTM strategies for major platform releases, ensuring alignment across Product, Sales, and Customer Success
• Define and monitor KPIs focused on pipeline contribution and win rate
• Transform technical advantages into high-fidelity sales assets, including value-based pitch decks, competitive frameworks, and objection-handling guides
• Enable the field to move beyond technical features to sell the vision
• Lead deep-dive persona research and win/loss analysis to refine Bedrock’s approach to the evolving cloud and AI security landscape
• Conduct research into market trends, buyer behavior, and the competitive landscape to inform the product roadmap and commercial strategy
• Author content — whitepapers, executive presentations, webinars, technical briefs — that positions Bedrock as the definitive authority on operationalizing data security
• Support demand generation efforts with high-impact assets that drive engagement through technical credibility and business logic

Senior Manager, Product Marketing