Social Media Design Intern
Finni Health (YC W23)
Salary
💰 $120,000 - $150,000 per year
Job Level
Lead
Tech Stack
React
About the role
- Lead and own the entire social and digital ecosystem for the new brand - setting the vision, strategy, and execution across TikTok, Instagram, X, YouTube, Threads, and emerging platforms.
- Serve as the tastemaker and cultural driver for the brand, bringing a bold, creative vision for how we break through the noise and get in front of millions of consumers every day via social media and digital platforms.
- Build and execute a best-in-class content strategy - overseeing the creation of high-impact content daily (copy, filming, editing, posting) in a voice that’s fresh, funny, and unmistakably relevant to culture.
- Identify, negotiate, and activate influencer partnerships at every level, from grassroots micro-creators to big-name celebrities, to create authentic connections and massive awareness.
- Forge creative collabs with influencers, brands, meme accounts, and culture-driving communities to unlock stunt marketing opportunities that put the brand at the center of conversation.
- Curate and amplify user-generated content (UGC) to build credibility, highlight real fans, and foster community.
- Stay at the cutting edge of trends, memes, audio, and cultural moments - ensuring the brand moves at the speed of culture and seizes moments to go viral.
- Own and manage the brand’s social calendar, balancing long-term strategy with the agility to jump into conversations and react in real time.
- Partner with internal teams (creative, partnerships, events, product) to ensure social and digital amplify every major brand initiative.
- Use data, analytics, and insights to continuously refine, optimize, and evolve social content performance, growth, and impact.
Requirements
- Creator mindset — you don’t just direct others, you can make things yourself (phone in hand, ideas in motion).
- Naturally entrepreneurial — you thrive with autonomy, love solving problems in real time, and treat this brand like it’s your own.
- Deeply in tune with Gen Z and millennial digital culture — memes, trends, TikTok audio, brand tone, slang, all of it.
- Confident communicator, skilled at managing creators, negotiating brand collabs, and nurturing influencer relationships.
- Highly organized — able to juggle a fast content cadence, lots of moving pieces, and still keep track of UGC, partnerships, and results.
- Bilingual in English/Spanish is a plus.
- 5+ years experience in social media, content creation, or digital brand building — ideally from a fast-paced, creator-driven brand like Barstool, Doing Things Media, Almost Friday, or similar.
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
