Bayantech

Project Manager

• Accept, run, and submit tasks daily, ensuring adherence to project timelines and client expectations.
• Oversee project quality assurance by coordinating with linguists and promptly addressing feedback to maintain high-quality deliverables.
• Create new projects in the project management system (Raspberry) as required
• Manage and close purchase orders (POs) for each submitted task to ensure proper documentation and billing.
• Respond to client emails promptly, ensuring efficient communication.

Localization Project Coordinator

Content Writer

• Research and generate a wide range of high-quality print and digital content for multiple platforms, such as websites, email marketing, social media, and ad platforms.
• Write well-structured SEO content (including articles, blogs, website content, landing pages, ad copies, white paper, guides, ebooks, case studies, and infographics)
• Develop technical content that's well-researched, informative, and engaging.
• Ensure all content produced adheres to brand guidelines and style guides and is optimized for SEO.
• Produce high-quality, error-free content that reflects the brand's tone and style.
• Proofread and edit content to ensure grammatical accuracy, clarity, and adherence to brand voice.
• Coordinate with the design team to illustrate the content.
• Follow our monthly plans, collaborating with other members of the content production team to ensure timely completion of tasks and delivery of materials.
• Submit work to the Content Supervisor/SME for input and approval.

Product Marketing

• Develop clear product positioning and value propositions
• Translate complex product capabilities into customer-focused messaging
• Define Ideal Customer Profiles (ICP) and buyer personas
• Conduct competitive analysis and identify market differentiation opportunities
• Ensure consistent messaging across marketing and sales channels
• Develop and execute Go-To-Market (GTM) strategies for product launches and feature releases
• Define product target segments, positioning, and messaging
• Support pricing strategy and product packaging decisions
• Work closely with marketing teams to align campaigns and demand generation efforts
• Plan and coordinate product launches
• Create and manage product launch plans and timelines
• Develop product marketing assets including: Product pages, Sales decks, Product documentation, Product demos, Case studies, Explainer materials
• Equip sales teams with sales enablement materials
• Develop: Product presentations, Battle cards, Competitive comparison guides
• Train internal teams on product messaging and value propositions
• Support sales teams in addressing customer objections
• Conduct market research and competitor analysis
• Gather insights from customers, prospects, and sales teams
• Identify market opportunities and product improvements
• Provide feedback to product teams based on market demand and user insights
• Track product performance metrics including: Product adoption, Customer engagement, Conversion rates, Customer feedback
• Work with marketing teams to improve product awareness and adoption
• Identify opportunities to improve product onboarding and messaging
• Work closely with: Product Managers, Engineering teams, Marketing teams, Sales teams
• Ensure alignment between product development and market needs.

Product Marketing Manager

Performance Marketing

• Develop and execute global B2B paid advertising strategies aligned with company revenue goals.
• Manage and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
• Lead and mentor the paid advertising team to improve campaign performance and scalability.
• Drive high-quality inbound lead generation and focus on Sales Qualified Leads (SQLs) rather than only lead volume.
• Monitor campaign performance, analyze data, and continuously optimize campaigns to improve cost efficiency and ROI.
• Manage advertising budgets and ensure effective allocation across channels.
• Implement data-driven growth strategies using performance analytics and attribution models.
• Collaborate with the sales team to ensure alignment between marketing campaigns and revenue targets.
• Track and report campaign performance metrics including CPL, CPA, conversion rate, and revenue attribution.
• Test new channels, audiences, creatives, and campaign strategies to improve marketing performance.

Paid Advertising Team Leader

Business Development Rep

• Prospect and target new clients/opportunities.
• Build and maintain an active pipeline.
• Achieve assigned revenue quota.
• Conduct research to identify new markets and customer needs.
• Communicate with potential clients via phone calls, emails, etc.
• Promote the company's services by addressing or predicting clients' objectives.
• Collaborate with internal teams to ensure client satisfaction and seamless service delivery.
• Represent the company at industry events, exhibitions, and trade shows.
• Identify, prepare, and submit tenders in alignment with company objectives.

Business Development Executive

Product Manager

• Own and manage the product backlog, ensuring items are well-defined, prioritized, and ready for development.
• Translate product requirements, user needs, and business goals into clear user stories and acceptance criteria.
• Work closely with engineering and design teams during sprint planning, execution, reviews, and retrospectives.
• Support product discovery activities such as user research, feedback analysis, and usability testing.
• Ensure timely delivery of features while maintaining quality and alignment with product goals.
• Participate in sprint ceremonies and help remove blockers related to scope, requirements, or priorities.
• Collaborate with stakeholders (product, business, design, QA, operations) to align on priorities and expectations.
• Monitor basic product performance metrics and help identify areas for improvement.
• Assist with product launches by coordinating documentation, release notes, and internal communication.
• Stay curious about users, competitors, and industry trends to continuously improve the product.

Localization Project Coordinator

Content Writer

Product Marketing Manager

Paid Advertising Team Leader

Business Development Executive

Product Owner