Baxter Auto

Brand Manager

• This role leads marketing analytics, reporting, and operational excellence across assigned stores while serving as the organization’s subject matter expert on data strategy and AI enablement.
• Act as main point of contact for all marketing team communications with store General Managers
• Own the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
• Collaborate with team leads & agencies to advise on best practices across marketing functions - delivering information and recommendations in a timely, professional manner
• Attend at least one sales meeting per brand per month
• Lead monthly marketing report out meetings
• Oversee and approve website changes, new tool integrations, and any other support tickets, work with admin support members to ensure timely completion
• Collaborate with admin support to maintain an accurate master marketing budget for each store, ensuring budgets are communicated and approved with GM
• Oversee manufacturer compliance and co-op program compliance/usage
• Develop store-specific marketing plans aligned to: inventory stock, sales objectives, and local market dynamics
• Partner with paid media teams/vendors on: campaign strategy, messaging inputs, performance interpretation (not just reporting), and clear, data-driven recommendations to GMs
• Own social content calendars for assigned stores; Ensure content aligns with brand standards, campaign priorities, sales focus areas; Coordinate with centralized social/creative resources
• Personally and/or in collaboration with store social media ambassador, produce limited, high-impact content for Instagram, Facebook and TikTok; Focus on quality and relevance, not volume

Senior Brand Manager, Marketing Analytics, Operations Lead

• This role leads marketing strategy and performance across assigned stores
• Acts as main point of contact for all marketing team communications with store General Managers
• Owns the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
• Collaborates with team leads & agencies to advise on best practices across marketing functions
• Attends at least one sales meeting per brand per month
• Leads monthly marketing report out meetings
• Oversees and approves website changes, new tool integrations, and any other support tickets
• Develops store-specific marketing plans aligned to inventory stock, sales objectives, and local market dynamics
• Partners with paid media teams/vendors on campaign strategy, messaging inputs, and performance interpretation

Senior Brand Manager, Marketing Analytics, Operations Lead

Senior Brand Manager, Media Lead