Baxter Auto

Senior Brand Manager, Media Lead

Baxter Auto

full-time

Posted on:

Location Type: Hybrid

Location: Omaha • New York • United States

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Job Level

Senior

About the role

  • This role leads marketing strategy and performance across assigned stores
  • Acts as main point of contact for all marketing team communications with store General Managers
  • Owns the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
  • Collaborates with team leads & agencies to advise on best practices across marketing functions
  • Attends at least one sales meeting per brand per month
  • Leads monthly marketing report out meetings
  • Oversees and approves website changes, new tool integrations, and any other support tickets
  • Develops store-specific marketing plans aligned to inventory stock, sales objectives, and local market dynamics
  • Partners with paid media teams/vendors on campaign strategy, messaging inputs, and performance interpretation

Requirements

  • Bachelor’s degree in marketing, communications, business administration, or business-related field required
  • 10 years of experience leading and directing media planning activities within an organization required
  • Proficiency with Microsoft Office (Excel, PowerPoint, Word)
  • Excellent verbal, written, and data visualization skills
  • GA4 (Google Analytics) certified & platform team lead
  • Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle
Benefits
  • Market-leading medical plans including PPO, HSA, and FSA options;
  • Multiple Dental (includes orthodontics) and Vision plans;
  • Varying Vacation and Sick Leave available Day 1;
  • 4 Week-Paid Parental Leave available Day 1;
  • 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18;
  • Short- and Long-Term Disability options;
  • Accident and Critical Illness Plans;
  • Basic Life, Pet, Legal, & Identity Insurance;
  • Training and Development Opportunities for All Employees;
  • Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more;
  • Educational Reimbursement: General and specialized technical automotive degrees;
  • Employee Assistance Programs;
  • Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planningmarketing strategysales reportingdata visualizationcampaign strategy
Soft Skills
communicationleadershipcollaborationinsight identification
Certifications
GA4 (Google Analytics) certification