Baxter Auto

Senior Brand Manager, Marketing Analytics, Operations Lead

Baxter Auto

full-time

Posted on:

Location Type: Hybrid

Location: Omaha • New York • United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • This role leads marketing analytics, reporting, and operational excellence across assigned stores while serving as the organization’s subject matter expert on data strategy and AI enablement.
  • Act as main point of contact for all marketing team communications with store General Managers
  • Own the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
  • Collaborate with team leads & agencies to advise on best practices across marketing functions - delivering information and recommendations in a timely, professional manner
  • Attend at least one sales meeting per brand per month
  • Lead monthly marketing report out meetings
  • Oversee and approve website changes, new tool integrations, and any other support tickets, work with admin support members to ensure timely completion
  • Collaborate with admin support to maintain an accurate master marketing budget for each store, ensuring budgets are communicated and approved with GM
  • Oversee manufacturer compliance and co-op program compliance/usage
  • Develop store-specific marketing plans aligned to: inventory stock, sales objectives, and local market dynamics
  • Partner with paid media teams/vendors on: campaign strategy, messaging inputs, performance interpretation (not just reporting), and clear, data-driven recommendations to GMs
  • Own social content calendars for assigned stores; Ensure content aligns with brand standards, campaign priorities, sales focus areas; Coordinate with centralized social/creative resources
  • Personally and/or in collaboration with store social media ambassador, produce limited, high-impact content for Instagram, Facebook and TikTok; Focus on quality and relevance, not volume

Requirements

  • Bachelor’s degree in marketing, business administration, data analytics or business-related field required with a minimum of 5 years of experience
  • Proficiency with Microsoft Office (Excel, PowerPoint, Word)
  • Excellent verbal, written, and data visualization skills
  • Proficiency in data visualization and dashboarding, with the ability to: design executive-ready dashboards, tell a clear story with data, and surface insights quickly and intuitively
  • Experience with tools such as: Looker Studio, Tableau, Power BI, or similar
  • Demonstrated curiosity and hands-on experience with AI applications in marketing, including reporting automation, data analysis and insight generation, workflow efficiency, and task acceleration
  • Experience evaluating, testing, and implementing AI-driven tools responsibly and effectively
  • AI certifications encouraged (e.g., analytics AI tools, automation platforms, or marketing-focused AI training)
  • Google Analytics familiarity preferred
  • Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle
Benefits
  • Market-leading medical plans including PPO, HSA, and FSA options;
  • Multiple Dental (includes orthodontics) and Vision plans;
  • Varying Vacation and Sick Leave available Day 1;
  • 4 Week-Paid Parental Leave available Day 1;
  • 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18;
  • Short- and Long-Term Disability options;
  • Accident and Critical Illness Plans;
  • Basic Life, Pet, Legal, & Identity Insurance;
  • Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more;
  • Educational Reimbursement: General and specialized technical automotive degrees;
  • Employee Assistance Programs;
  • Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsmarketing analyticsdata visualizationdashboardingreporting automationAI applicationscampaign strategysocial media content productionbudget managementcompliance oversight
Soft Skills
communicationcollaborationleadershipcuriositydata storytellingprofessionalisminsight generationorganizational skillstimelinessadaptability
Certifications
Bachelor’s degree in marketingBachelor’s degree in business administrationBachelor’s degree in data analyticsAI certificationsanalytics AI tools certificationautomation platforms certificationmarketing-focused AI training