Bauer Media Outdoor UK

Head of Marketing Operations – 12 Months FTC

Bauer Media Outdoor UK

full-time

Posted on:

Location Type: Hybrid

Location: Manchester • United Kingdom

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Job Level

Lead

About the role

  • Lead Marketing Operations across Bauer Media Outdoor, developing the strategy, systems and processes that support our marketing and sales teams.
  • Own and optimise our marketing technology stack, including HubSpot and tools such as Webflow, AcquiaDAM, Showpad, Oktopost and LinkedIn Sales Navigator.
  • Improve marketing-to-sales processes, ensuring effective lead management, scoring and nurturing across the customer lifecycle.
  • Ensure strong integration between marketing systems and CRM, working closely with Salesforce to support sales and pipeline visibility.
  • Own marketing reporting, using tools such as HubSpot and Google Analytics to deliver clear insights and demonstrate marketing’s impact.
  • Oversee the photography process and supporting systems, ensuring high-quality assets are captured, managed and easily accessible.
  • Lead and develop the Marketing Operations team (currently 3 people) while working closely with stakeholders across the UK and Europe.

Requirements

  • Significant experience setting the strategic direction for a Marketing Operations function, including hands-on experience with HubSpot.
  • Strong understanding of marketing automation and how it supports lead generation, nurturing and conversion.
  • Proven experience demonstrating how marketing activity contributes to revenue and business growth.
  • Comfortable working with a range of teams and senior stakeholders, with the credibility to influence at leadership level.
  • Able to clearly communicate the value of marketing technology and drive adoption across the business.
  • Patient and resilient when driving change, with the ability to bring people on the journey and embed new ways of working.
  • Experience working cross-functionally, ideally within international or multi-market environments.
  • Setting core KPIs in conjunction with stakeholders.
  • Demonstrable experience of managing budgets.
Benefits
  • Salary DOE
  • Flexible working (this generally looks like 3 days in our offices and 2 days at home)
  • 25 days’ annual leave inc. bank holidays
  • 2 paid volunteering days each year to support a charity or because that matters to you
  • Company Pension Scheme matched at 5% or 8%
  • Healthcare Cash Plan
  • Life Insurance and group income protection scheme
  • Cycle to work scheme
  • Travel/Season ticket loans and a whole host of discounts across 100s of retailers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsmarketing automationlead generationlead nurturinglead scoringmarketing reportingbudget managementKPI settingCRM integrationstrategic direction
Soft Skills
communicationinfluencingcollaborationresiliencechange managementteam leadershipstakeholder managementcross-functional teamworkcredibilitypatience