Senior Social Media, Content Marketing Manager
Bask and Lather Co
full-time
Posted on:
Location Type: Hybrid
Location: Yonkers • New York • United States
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Salary
💰 $100,000 - $120,000 per year
Job Level
About the role
- Own the end-to-end organic social and content marketing strategy across all platforms.
- Define and evolve Bask & Lather’s social content framework.
- Serve as the steward of brand voice, tone, and point of view across every social touchpoint.
- Lead ideation, planning, and execution of social-first campaigns, launches, and key moments.
- Develop social narratives that resonate culturally while supporting brand and business objectives.
- Own community engagement strategy and standards across all platforms.
- Monitor sentiment, feedback, and cultural signals to inform content and brand decisions.
- Own organic social KPIs, reporting, and performance analysis.
- Lead, mentor, and set standards for the social team.
Requirements
- 5+ years of social media and content marketing experience for consumer, beauty, lifestyle, or cultural brands.
- Demonstrated success leading organic social strategy with measurable impact.
- Strong portfolio showing campaign-level thinking, storytelling, and creative direction.
- Experience working closely with founders or senior leadership preferred.
- Strong creative point of view beyond trends.
- Proven ability to develop brand narratives and campaign storytelling.
- Excellent copy instincts and visual judgment.
- Comfortable directing content and appearing on camera when needed.
- Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media marketingcontent marketingcampaign strategystorytellingcreative directioncommunity engagementperformance analysiscopywritingvisual judgment
Soft Skills
leadershipmentoringcreative thinkingcommunicationcollaboration