Bask and Lather Co

Social Media Manager

• Own the end-to-end organic social and content marketing strategy across all platforms.
• Define and evolve Bask & Lather’s social content framework.
• Serve as the steward of brand voice, tone, and point of view across every social touchpoint.
• Lead ideation, planning, and execution of social-first campaigns, launches, and key moments.
• Set creative direction for short-form video, reels, static, and live content.
• Own community engagement strategy and standards across all platforms.
• Own organic influencer and creator strategy from sourcing through execution and analysis.
• Own organic social KPIs, reporting, and performance analysis.
• Lead, mentor, and set standards for the social team.

Senior Social Media, Content Marketing Manager

Manager

• Oversee daily, weekly, and monthly performance of Shopify Plus, including homepage, PDPs, collections, navigation, and site merchandising
• Site update execution, including content changes, product launches, bundles, pricing updates, and promotional logic
• Ensure site accuracy, brand consistency, and operational readiness across all storefronts
• Partner with Operations to ensure inventory visibility, availability logic, and sell-through alignment
• CRO execution across Shopify and key landing pages
• Analyze user behavior using tools such as GA4, Triple Whale, Hotjar, and Shopify analytics
• Prioritize CRO opportunities related to PDP structure, messaging, imagery, social proof, bundling, upsells, and checkout flow
• Run structured A/B tests and iterative experiments focused on improving conversion, AOV, and revenue per session
• Translate insights into clear action plans and measurable results
• Execute on-site merchandising strategy tied to campaigns, launches, and seasonal moments
• Execute all promotional setups, QA, and post-launch validation. Including discounting, bundles, gifts with purchase, and exclusives
• Ensure flawless execution for high-impact moments such as BFCM, product launches, TikTok traffic spikes, and PR moments
• Build and maintain promotion readiness checklists and timelines
• Partner with Amazon, TikTok Shop, and Walmart stakeholders to ensure consistency in brand presentation and offer strategy
• Support marketplace CRO efforts by optimizing listings, imagery, copy, and bundles in partnership with relevant channel owners
• Monitor cross-channel performance trends and identify opportunities to improve funnel efficiency
• Work closely with Head of Growth on traffic quality, landing page strategy, and funnel performance
• Partner with Retention to align PDPs, bundles, and on-site messaging with email, SMS, and subscription strategies
• Collaborate with Creative and Brand teams to ensure CRO insights inform content and asset development
• Serve as the internal owner of all e-commerce performance reporting and insights

E-Commerce Manager

Brand Manager

• Support the execution and coordination of new product development initiatives from concept through readiness for launch
• Build and manage NPD timelines, ensuring alignment across Brand, Product Development, Operations, and Supply Chain
• Assist in development of product naming, positioning, and messaging frameworks in partnership with Brand leadership
• Track key milestones and flag risks to ensure timelines are met
• Support competitive research and trend analysis to inform product development
• Support development and execution of go-to-market (GTM) plans for all product launches
• Build and manage launch timelines, deliverables, and cross-functional alignment across Growth, Retention, Social, E-commerce, Operations and Retail
• Assist in creation of launch briefs, ensuring alignment across campaign, packaging, and channel storytelling
• Coordinate delivery of all launch assets and ensure readiness across all channels (site, email, social, retail)
• Partner with E-commerce and Operations to ensure accurate and timely product availability
• Support execution of integrated 360° brand campaigns across digital, social, retail, influencer, and experiential channels
• Build and manage campaign timelines, asset trackers, and deliverables
• Ensure all campaign assets align with brand guidelines, messaging frameworks, and creative direction
• Coordinate across teams and partners to ensure seamless campaign rollout
• Partner with Creative and Social teams to ensure brand consistency across all assets
• Support photoshoots and content production (logistics, asset tracking, usage organization)
• Assist in reviewing creative to ensure alignment with brand voice and visual identity
• Support packaging and label development process from concept through final approval
• Coordinate cross-functional approvals (Brand, Ops, Supply Chain, Leadership)
• Track revisions and ensure final files are delivered accurately and on time
• Act as a central point of coordination across Brand, Growth, Paid Media, Retention, Social, and E-commerce teams
• Ensure alignment across all consumer touch-points during product launches and campaigns
• Track product launch and campaign performance across channels
• Support post-launch and post-campaign recaps, highlighting key learnings and opportunities
• Monitor competitive landscape and cultural trends to inform future execution
• Maintain tools such as Monday.com, campaign trackers, and asset libraries
• Ensure clear organization of timelines, deliverables, and project files
• Help improve workflows to increase efficiency and clarity across teams

Associate Brand Manager

Program Manager

• Own execution for: New product development (concept → formulation → packaging → launch)
• Manage full NPD lifecycle: Concept and kickoff, R&D and formulation coordination, Packaging development, Labeling, claims, and compliance, Sampling, testing, and approvals, Launch readiness
• Manage execution of: Sales campaigns, Retail launches and activations, TV segments, influencer campaigns, and partnerships
• Lead formal kickoff for every project
• Build and maintain detailed timelines in Monday.com
• Ensure products and campaigns are fully launch-ready across: DTC, Retail, Media
• Identify risks early across all projects
• Ensure accuracy in: Dates and timelines, Campaign details and logistics
• Track all creative and product assets

Senior Program Manager, Product & Marketing Operations

Growth Marketing

• Define and evolve the men’s brand identity, tone, and messaging
• Own acquisition strategy across digital and offline channels
• Build high-impact partnerships across athletes, barbers, and creators
• Partner with Integrated Marketing on offline marketing campaigns
• Work closely with Growth, Brand & Creative, Product & Supply Chain teams

Director of Men’s Brand – Growth

Controller

• Financial Close & Reporting: Monthly, quarterly, and annual close process (tighten to ≤5 business days over time). Ensure accurate GAAP-compliant financial statements. Maintain audit-ready documentation and schedules. External audit and tax coordination.
• Inventory, COGS & Gross Margin Integrity: Own inventory accounting across 3PLs, retail, and DTC channels. Contribute to accurate standard costing, landed cost tracking, and SKU-level margin visibility. Build controls around shrinkage, obsolescence, and write-offs. Partner with Supply Chain on purchase accounting and inventory forecasting alignment.
• Retail & Trade Spend Accounting: Build and manage accounting for: Chargebacks, deductions, and returns. Trade spend, promotions, and markdowns. Ensure proper revenue recognition and contra-revenue treatment. Partner with Sales and Supply Chain to reconcile retailer activity.
• Cash, AR/AP & Working Capital: Oversee AR/AP function (including existing AR/AP Specialist). Partner on cash conversion cycle improvement: AR collections rigor. Vendor terms optimization. Maintain daily/weekly cash visibility and reporting.
• Systems & Process Buildout: Partnering: Optimize and scale QuickBooks (or transition to ERP). Controls, SOPs, and documentation across all accounting workflows. Partner with Head of Finance on system roadmap (inventory, FP&A, reporting tools).
• Compliance & Controls: Partner on establishing internal controls appropriate for a scaling business. Ensure compliance with tax, sales tax, and multi-state nexus requirements. Build foundation for SOX-readiness (future state).
• Team Leadership: Manage and develop accounting team. Build org structure as company scales. Drive accountability, timelines, and high-performance culture.