Bask and Lather Co

Marketing

• Build and own the full brand and growth strategy for the men’s division across paid, owned, and earned channels
• Define and refine brand positioning, voice, tone, messaging, and visual direction
• Develop a clear annual brand calendar with product launches, storytelling moments, partnerships, and cultural hooks
• Ensure all touchpoints reflect a consistent, elevated, and culturally relevant brand identity
• Lead concept development for launches, campaigns, brand moments, and social storytelling
• Oversee creative briefs, content strategy, and asset development across photo, video, UGC, and creator-led content
• Drive breakthrough creative ideas that resonate with diverse male consumers across lifestyle, grooming, and culture
• Oversee multi-channel execution across paid media, influencer/creator programs, email/SMS, social platforms, CRM, and retail marketing
• Partner with Growth on performance marketing strategy, audience segmentation, and budget allocation
• Develop integrated campaigns across TikTok, Instagram, YouTube, Amazon, TikTok Shop, and emerging platforms for men’s grooming
• Analyze performance metrics, category trends, and audience insights to refine strategy
• Build reporting routines that translate data into actions, optimizations, and next steps
• Maintain strong understanding of men’s grooming, cultural marketing, and textured hair behaviors to guide innovation and messaging
• Partner closely with Product Development and R&D to shape the product roadmap for men’s grooming
• Provide market intelligence, competitor insights, and consumer feedback that inform new formulations, packaging, and claims
• Ensure product launches are fully marketing-ready with positioning, claims, education, and go-to-market plans
• Build and lead a high-performing team of marketers, coordinators, creators, and agency partners
• Collaborate with Creative, Growth, Operations, Retail, and PR to deliver seamless go-to-market execution
• Establish KPIs, performance expectations, processes, and communication rhythms for the men’s division
• Identify and pursue strategic collaborations across sports, lifestyle, entertainment, and culture
• Lead negotiations and relationship-building with creators, brand partners, and talent
• Develop a pipeline of culturally relevant moments that elevate brand visibility and affinity
• Manage and forecast multi-million-dollar budgets with discipline and ROI focus
• Develop SOPs, process maps, workflows, and standards for team operations
• Present updates, insights, and performance reporting to senior leadership
• Uphold the brand’s values around storytelling, community, inclusivity, and integrity

Senior Director of Men's Marketing

Influencer Marketing

• Manage and grow the affiliate programs , including onboarding, performance tracking, and payout coordination.
• Lead outbound affiliate recruitment to identify aligned creators, customers, and niche partners.
• Oversee all affiliate channels , optimizing for visibility and conversion.
• Source and vet influencer partners that align with Bask & Lather’s mission and audience.
• Draft and manage influencer briefs, set deliverables, and maintain organized communications.
• Coordinate product shipments for influencer campaigns and sample requests.
• Track deliverables, content usage rights, and deadlines to ensure consistent output and ROI.
• Execute collaborations and affiliate recruitment campaigns to grow share of voice.
• Develop and update promotional marketing pages (e.g., affiliate landing pages, campaign info hubs).
• Collaborate with social and content teams to amplify influencer-created content across platforms.
• Manage sample stock inventory and fulfillment for affiliate and creator programs .
• Work cross-functionally with operations to ensure timely delivery of PR and content kits.

Influencer & Affiliate Marketing Manager

Supply Chain

• Own multi-channel demand forecasting across Bask & Lather Co, building and maintaining SKU-level forecasts for various platforms.
• Develop channel-specific forecasting logic that reflects the unique demand behaviors of each platform.
• Implement baseline and incremental demand models that separate steady-state demand from launch, promotion, and campaign uplift.
• Maintain rolling demand plans that support both immediate execution and long-range production strategy.
• Continuously refine forecast assumptions based on historical performance, marketing plans, and real-time channel signals.
• Lead demand planning readiness for big box retail and strategic wholesale growth.

Demand Planner – Multi-Channel, International

Ecommerce

• Own the end-to-end management of the Shopify storefront and marketplace listings (TikTok Shop, Amazon, Walmart), including merchandising, seasonal updates, and campaign execution
• Maintain accurate and updated listings across Amazon, TikTok Shop, and Walmart Marketplace
• Ensure all product imagery, video, copy, and page layouts meet brand standards and are QA’d before publishing
• Ideate and implement PDP enhancements, A+ content, and on-site experiences to increase conversion rates and customer engagement
• Maintain PDP consistency and visual quality across all sales channels
• Identify and report website bugs; partner with development or platform support teams to resolve issues
• Track and improve e-commerce KPIs such as conversion rate, bounce rate, and AOV
• Monitor site data (conversion, bounce rate, traffic behavior) and identify areas for UX and CRO improvements
• Create and test bundles, special offers, and upsell strategies
• Conduct regular QA across all digital storefronts (desktop and mobile)
• Plan and maintain the e-commerce promotional calendar in coordination with the marketing team (launches, bundles, offers)
• Brief the creative and social teams on content asset needs for digital sales channels (PDPs, bundles, seasonal themes, etc.)
• Monitor competitor websites for best-in-class e-commerce practices in layout, upsells, UGC use, and mobile optimization
• Collaborate with the Customer Support Manager to ensure the support team is aware of product changes, launches, promotions, and FAQs
• Assist with tracking and integrating reviews, before/after photos, and social proof into product pages
• Coordinate launch timelines and readiness across all sales platforms
• Partner with operations to ensure accurate inventory visibility across channels

E-Commerce Manager

Business Operations

• Oversee inbound and outbound logistics across internal warehouses and 3PL partners
• Ensure accurate inventory receiving, storage, and timely shipping of orders across all platforms (Shopify, Amazon, TikTok Shop, Walmart, etc.)
• Partner with Director of Ops to resolve fulfillment delays, out-of-stock risks, and customer-impacting issues
• Manage vendor relationships with co-packers, printers, raw material suppliers, and freight partners
• Track POs, lead times, and production schedules to ensure timely replenishment
• Negotiate pricing, ensure quality standards, and escalate delays, track fully loaded cogs
• Own inventory tracking and reporting across all SKUs and sales channels
• Maintain accurate records in inventory management systems and flag discrepancies proactively
• Support the implementation of ERP systems or tools to streamline processes
• Lead operational planning for trade shows, retail activations, and pop-up events
• Coordinate booth logistics, staffing schedules, inventory transport, and setup/teardown
• Partner with Brand Ops Coordinator to ensure executional excellence
• Liaise with Marketing, Customer Experience, and E-Commerce teams to ensure smooth product launches, promotions, and peak periods
• Monitor escalated customer service issues related to fulfillment or operations
• Identify operational inefficiencies and propose process improvements
• Maintain and update SOPs across inventory, fulfillment, and logistics functions
• Track KPIs (e.g., OTIF rate, stock-outs, COGs, turnaround time) and provide weekly reporting to Director of Ops
• Supervise warehouse assistants and coordinate cross-departmental training when needed
• Support Director of Ops with onboarding, documentation, and delegation to relevant team members.

Business Operations Manager

Brand Manager

• Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential.
• Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions.
• Use data and insights to inform positioning, messaging, targeting, and campaign strategy.
• Manage integrated 360° brand campaigns from concept through post-mortem across paid, owned, and earned media.
• Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams.
• Lead creative direction for brand and product photoshoots, including casting, location, and content usage strategy.
• Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing.
• Drive execution for influencer activations, retail marketing, partnerships, and trade shows.
• Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touch-points.
• Develop retail marketing toolkits, in-store signage, and co-branded activations.
• Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns.
• Conduct competitive research and trend analysis to refine brand positioning and campaign strategy.
• Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations.
• Champion brand consistency and excellence across all consumer-facing assets and activations.

Manager

• Own day-to-day management of Amazon, Walmart, and TikTok Shop channels
• Optimize listings, A+ content, and storefronts for conversion and visibility
• Develop and execute launch → rank → defend playbooks for new SKUs
• Partner with internal and agency teams on SP/SD/DSP and Walmart Connect advertising
• Manage marketplace compliance — MAP, unauthorized sellers, packaging, and listing accuracy
• Work cross-functionally with Operations on FBA/FBM/3PL planning and replenishment
• Analyze TACoS, rank, share of voice, returns, and chargeback data to identify opportunities
• Coordinate promotions and pricing alignment with the Director of E-Commerce to protect margins
• Present weekly reports summarizing performance, wins, and improvement opportunities