Bask and Lather Co

Social Media Manager

• Collaborate with our Social Media Managers to establish and enhance our brand's online identity.
• Contribute to the development of a comprehensive digital strategy, creating compelling content aligned with our digital marketing objectives, and implement it across various social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and Pinterest.
• Community engagement on all social media platforms. (Responding to comments, direct messages/inquiries and engaging our following)
• Actively manage and monitor our social media accounts, ensuring a consistent brand voice across all platforms.
• Identify and capitalize on emerging media opportunities, establishing connections with influential figures in the social media landscape.
• Generate engaging branded content, identify digital media opportunities, foster connections with influencers, and analyze web traffic and engagement metrics.
• Conduct content curation, including the creation of graphics, reels, video content, etc.
• Must be comfortable being on camera and engaging with our audience via live streaming regularly.

Social Media Coordinator

• Own the end-to-end organic social and content marketing strategy across all platforms.
• Define and evolve Bask & Lather’s social content framework.
• Serve as the steward of brand voice, tone, and point of view across every social touchpoint.
• Lead ideation, planning, and execution of social-first campaigns, launches, and key moments.
• Set creative direction for short-form video, reels, static, and live content.
• Own community engagement strategy and standards across all platforms.
• Own organic influencer and creator strategy from sourcing through execution and analysis.
• Own organic social KPIs, reporting, and performance analysis.
• Lead, mentor, and set standards for the social team.

Social Media Coordinator

Senior Social Media, Content Marketing Manager