Brand Activations and Operations Coordinator
Bask and Lather Co
full-time
Posted on:
Location Type: Hybrid
Location: Yonkers • New York • United States
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Salary
💰 $60,000 - $75,000 per year
About the role
- Assist in planning and executing experiential activations, sampling events, pop-ups, trade shows and seasonal campaigns.
- Support integrated creative, content, and digital elements tied to each activation.
- Maintain production schedules, run-of-show documents, timelines, trackers and approval workflows.
- Support creative development of proposals, mood boards and event concepts aligned with brand storytelling.
- Coordinate all graphic design and creative asset needs for events, signage, packaging and promotional materials.
- Route creative briefs and specs to internal/external designers; track revisions, deadlines and approvals.
- Partner with Social and Brand Marketing to coordinate content needs, shot lists, onsite capture moments and pre/post-event storytelling.
- Maintain organized version control and asset delivery logs.
- Source, order, track, and manage all event materials including signage, props, merchandise, packaging, uniforms, fixtures and giveaways.
- Maintain a master inventory system tracking event assets, storage locations, quantities and replenishment needs.
- Coordinate shipment scheduling, freight logistics, tracking numbers, delivery confirmations and return shipments.
- Prepare product allocations, packing lists and event inventory documentation.
- Request quotes, communicate specs and coordinate with vendors such as booth builders, rental companies, glam teams, AV and staffing agencies.
- Manage COIs, permits, venue documents and compliance requirements.
- Maintain an updated vendor directory with rate cards, contact info and performance notes.
- Support operational logistics for brand partnerships including product allocations and required branding deliverables.
- Assist with on-site setup, breakdown, merchandising and event flow.
- Act as an operational liaison for vendors, staff and partners, addressing issues quickly.
- Capture or coordinate behind-the-scenes content for social storytelling.
- Coordinate travel itineraries, hotel lists, staff schedules and day-of credentials.
- Maintain dashboards and reporting tools to track event KPIs (attendance, engagement, influenced revenue, registration, etc.).
- Track event budgets, invoices, POs, receipts and expense allocations.
- Compile post-event recaps within 72 hours including insights, risks, wins and recommendations.
- Help refine experiential processes and SOPs for efficiency and scalability.
Requirements
- 2–4 years of experience in experiential marketing, event production, marketing operations or brand activations (beauty/CPG/lifestyle preferred).
- Experience coordinating creative assets, social content planning and cross-functional marketing workflows.
- Demonstrated ability to manage vendors, shipments, budgets and event logistics.
- Strong project management, organizational skills and attention to detail.
- Proactive problem-solver who anticipates needs and owns tasks end-to-end.
- Proficiency with Google Workspace, spreadsheets, creating decks and basic project tools.
- Excellent communication skills with internal teams, vendors and partners.
- Ability to travel and work evenings/weekends for events, ability to lift up to 25 lbs.
Benefits
- Equal Opportunity Employer
- Workplace free from discrimination and harassment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event productionexperiential marketingvendor managementbudget managementlogistics coordinationcreative asset coordinationproject managementcontent planningreporting toolsSOP refinement
Soft skills
organizational skillsattention to detailproblem-solvingcommunication skillsproactive approachteam collaborationtime managementadaptabilitycreativityleadership