Senior Customer Experience Specialist – Marketing Communications
BASF
contract
Posted on:
Location Type: Office
Location: Calgary • Canada
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Job Level
About the role
- Creation, design, execution, and deployment of data-driven marketing programs designed to nurture the customer relationship through every stage of the lifecycle
- Strategic development of customer-centric engagement plans that support the overall Customer Strategy and Go-To-Market approach
- Designing, building and executing customer engagement plans for target customer segments in Canada
- Partnering directly with the Brand and Market Managers to facilitate and execute brand, crop and cross-crop campaign plans
- Ensuring that content aligns with BASF brand standards and platform strategy
- Establishing engagement KPIs, utilizing feedback and analytics from in market activities, customers, and sales to make improvements to the customer experience
Requirements
- A Bachelor's degree in Agriculture, Marketing, Communications or Business
- Minimum 8 years' career experience in a Marketing/Communications, Sales or a related field
- Minimum 3 years’ experience in the Agriculture industry, working with and understanding grower and retail customers in Canada
- Project management experience, preferably managing integrated marketing communication campaigns
- Strong passion for customer relationship marketing and understanding of how brands and customers interact today across multiple channels
- Knowledge of marketing automation capabilities and digital media including SEM, e-mail, and mobile marketing
- Experience translating data analysis into actionable marketing recommendations, developing and executing customer engagement and marketing communication campaigns, leveraging industry best practices
- Strong collaboration and communication skills with ability to foster innovation, embrace and implement change, while working with multiple stakeholders
- Exceptional communication skills (oral & written)
- Proficient with Microsoft Excel, PowerPoint and Salesforce marketing cloud.
Benefits
- Health and insurance plans
- Retirement benefits including company-matching contributions
- Learning and development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data-driven marketingcustomer engagement plansmarketing automationdigital mediaSEMemail marketingmobile marketingdata analysismarketing communication campaignsproject management
Soft skills
customer relationship marketingcollaborationcommunicationinnovationchange managementstakeholder managementstrategic developmentcustomer-centric approachanalytical thinkingproblem-solving