Barco

Global Key Account Manager

Barco

full-time

Posted on:

Location Type: Office

Location: Kortrijk • Belgium

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About the role

  • Lead, coach, and develop local salespeople (5+ team members across multiple countries).
  • Drive disciplined sales execution across imaging displays, diagnostic solutions, OR visualization, and AI pathology software.
  • Set clear KPIs, sales plans, and performance expectations.
  • Conduct regular market visits to support and upskill local teams.
  • Develop tailored strategies for growth in imaging and digital pathology across each market.
  • Identify opportunities in diagnostic radiology, digital pathology labs, operating rooms, and enterprise imaging environments.
  • Analyze market trends, regulatory landscapes, and competitive intelligence.
  • Recruit, onboard, and manage distributors and strategic partners.
  • Support local teams in strategic deals with hospitals, imaging centers, pathology labs, and enterprise healthcare networks.
  • Build strong relationships with key radiology, pathology, and surgical stakeholders.
  • Lead commercial negotiations and long‑term contracts.
  • Organize and guide product validation programs.
  • Maintain international price books, global discount structures, and commercial frameworks.
  • Work with Marketing to create technical presentations, AI‑product content, case studies, and launch materials.
  • Provide clinical insights to Product and R&D teams.
  • Own revenue, margin, and market share performance for the region.
  • Prepare accurate forecasts, pipelines, and strategic business plans.

Requirements

  • Master’s degree in Business, Engineering, Life Sciences, Medical Technology, or related field.
  • Minimum 5 years proven track record in Medical Imaging, Digital Pathology, PACS/VNA, or Surgical Imaging.
  • Leadership responsibility over teams of 5 or more.
  • Experience with hardware + software solutions, ideally with AI components.
  • Experience managing multinational or global strategic accounts.
  • Fluency in English; Asian languages are a plus.
  • Willingness to travel up to 50%.
  • Experience with CRM tools.
  • Ability to work across time zones and remote teams.
Benefits
  • Competitive compensation and travel allowance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales executionmarket analysisstrategic planningcommercial negotiationsproduct validationrevenue managementmargin managementmarket share performanceAI componentsdiagnostic radiology
Soft Skills
leadershipcoachingrelationship buildingcommunicationteam managementstrategic thinkinganalytical skillscross-cultural collaborationnegotiationadaptability
Certifications
Master’s degree in BusinessMaster’s degree in EngineeringMaster’s degree in Life SciencesMaster’s degree in Medical Technology