VP of Brand and Creative Strategy
BARBRI Legal Ed
full-time
Posted on:
Location Type: Remote
Location: Minnesota • New York • United States
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Salary
💰 $135,000 - $150,000 per year
Job Level
About the role
- Own the BARBRI brand: its vision, voice, aesthetic, values, and mission — internally and externally across all markets and segments.
- Develop and execute brand strategies that drive measurable growth in awareness, conversion, and market share across B2C and B2B audiences.
- Spearhead compelling brand awareness campaigns across digital (social, web, CTV, display ads, email) and print/traditional channels and oversee any brand agency partnerships.
- Lead competitive brand positioning across BARBRI’s full portfolio: LSAT prep, law school study aids and casebooks, bar prep, SQE prep, and CLE.
- Evolve and steward BARBRI’s Brand Guidelines, ensuring consistency and relevance across all channels, geographies, and segments.
- Oversee public relations and communications strategy to protect and amplify BARBRI’s reputation as the trusted leader in legal education in collaboration with executive leadership and PR partners.
- Manage brand budget, partnering with the CMO on strategic investment decisions.
- Lead creative strategy for all marketing campaigns, content, and communications — ensuring innovation, impact, and brand alignment.
- Champion CRO best practices across marketing channels, ensuring creative drives not just awareness but action.
- Collaborate with product, UX, paid media, and sales teams to create integrated brand experiences that convert.
Requirements
- Bachelor's degree in Marketing, Communications, Brand Design, or related field; Master’s degree preferred
- 10–15+ years in brand strategy, creative direction, or marketing leadership in education, legal, professional services, or SaaS
- Demonstrated track record of growing brand awareness, market share, and conversion — not just maintaining brand consistency
- Experience leading brand strategy across both B2C and B2B audiences
- Familiar, willing and curious about emerging AI tools for ABC (Assessment, Business, and Content).
- Experience in or strong familiarity with global markets; understanding of cultural nuances and international brand dynamics (SQE/UK market experience a plus)
Benefits
- Health, dental, vision, and life insurance plans to keep you and your loved ones covered.
- A healthy contribution to your 401(k) retirement savings.
- Generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
- On-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
- Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
- Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
- Opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
- Access our employee assistance program for confidential counseling, legal assistance, and other support services.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategycreative directionmarketing leadershipbrand awareness campaignscompetitive brand positioningpublic relations strategycommunications strategyCRO best practicesintegrated brand experiencesemerging AI tools
Soft Skills
leadershipcollaborationinnovationstrategic thinkingcommunicationbudget managementcultural awarenessadaptabilityproblem-solvingcreativity
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Brand DesignMaster's degree in MarketingMaster's degree in CommunicationsMaster's degree in Brand Design