Bank of America

Senior Marketing Manager – Digital Marketing Strategy Integration

Bank of America

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • Illinois • United States

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Salary

💰 $100,000 - $167,000 per year

Job Level

Senior

About the role

  • Execute digital marketing campaigns to drive growth
  • Leverage digital channels, including mobile and desktop paid search, social, email, ATM, and placements on BofA digital properties
  • Integrate closely with marketing strategy leads to develop digital marketing plans
  • Partner with teams inside and outside the organization to ensure integration
  • Regularly review and understand campaign performance to optimize and make strategic decisions

Requirements

  • BS/BA or equivalent experience
  • 5+ years of marketing campaign management or project management experience
  • Self-motivated, positive attitude
  • Detail-oriented with exceptional organizational skills
  • Excellent oral and written communication skills
  • Proficient in MS Office Product Suite (Word, Excel, PPT) and Adobe PDF writer
Benefits
  • Discretionary incentive eligible
  • Annual discretionary award based on individual performance results and behaviors
  • Industry-leading benefits
  • Access to paid time off
  • Resources and support for employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign managementproject managementperformance optimizationmarketing strategy development
Soft Skills
self-motivatedpositive attitudedetail-orientedorganizational skillsoral communicationwritten communication
Certifications
BSBA