Baker Hughes

Product Marketing Manager

Baker Hughes

full-time

Posted on:

Location Type: Office

Location: Houston • Oklahoma • Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Researching, defining and understanding the target markets, target customer personas, and competitive landscape for the segment offerings
  • Developing strong competitive messaging and value propositions to position Baker Hughes in a manner that speaks to customer needs and influences decision making
  • Ideating, planning, and executing campaigns for OFSE offerings including the development of solutions campaigns and account-based campaigns in alignment with market positioning themes
  • Partnering with product management on commercialization strategies including development of Commercialization Playbooks
  • Developing integrated campaigns plan that align with segment and product line sales & commercial business goals
  • Developing comprehensive launch programs that align marketing channels and tactics with the relevant customer engagement journey
  • Collaborating with Oilfield Services Equipment, Industrial & Energy Technology (IET) and corporate Growth & Experience (GX) Marketing, Brand, and Communications teams to utilize and align internal & external channels to ensure impacted stakeholders, influencers, and users are informed, trained, and ready to sell
  • Developing compelling content aligned with market positioning and value messaging for marketing channels including, but not limited to web, sales collateral, podcasts/webinars, case studies, social media, editorials, and trade shows
  • Tracking campaign key performance indicators (KPIs) and adjust marketing activities as needed to drive results.
  • Partnering with Marketing Directors, product line leadership, and management teams to identify marketing priorities in alignment with Baker Hughes, OFSE, segment, and product line marketing strategies
  • Identifying, documenting, and disseminating success stories and new business wins
  • Tracking and evaluating key Baker Hughes competitors and identify opportunities to counterattack their marketing in prioritized market segments
  • Identifying opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media
  • Additional marketing and sales support duties as needed

Requirements

  • Have bachelor’s degree in marketing, business, or a related field
  • Have 5+ years’ demonstrable business-to-business (B2B) marketing experience in an industrial or technical engineering field
  • Have knowledge of oil and gas upstream markets, technology, and drivers
  • Have clear understanding of Business-to-Business value chains and client drivers
  • Have demonstrated experience managing marketing projects including experience with marketing technology systems, associated channels, and related data analytics
  • Have experience in the oil and gas or energy industry
  • Have proven storytelling and communication skills
  • Have ability to coordinate multiple projects simultaneously
  • Have willingness to learn and flexibility
  • Have a strong understanding of design fundamentals (accessibility, information hierarchy, brand guidelines)
Benefits
  • Contemporary work-life balance policies and wellbeing activities
  • Comprehensive private medical care options
  • Safety net of life insurance and disability programs
  • Tailored financial programs
  • Additional elected or voluntary benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcampaign developmentcontent developmentdata analyticsproject managementcommercialization strategiesmarket researchcompetitive analysiskey performance indicators (KPIs)design fundamentals
Soft Skills
storytellingcommunicationcoordinationflexibilitywillingness to learn
Certifications
bachelor’s degree in marketingbachelor’s degree in business