Baggallini

Social Media Manager

Baggallini

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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About the role

  • As a key member of the Brand Marketing team, the Social Media Manager will lead the development and execution of Baggallini’s social media strategy during a pivotal period of brand evolution.
  • This role is both strategic and highly hands-on, responsible for creating compelling in-house content, driving influencer partnerships, and building scalable social commerce programs.
  • Manage strategy and personally concept, shoot, edit, and publish short-form content in-house across TikTok, Instagram, and emerging platforms.
  • Own influencer sourcing and content acquisition through both paid partnerships and gifting programs, ensuring a consistent pipeline of high-quality creator content.
  • Establish and scale Baggallini’s ShopMy affiliate program, leveraging creator relationships to drive measurable revenue growth.
  • Lead TikTok strategy with deep understanding of trends, algorithms, and content formats.
  • Track and analyze engagement, growth, traffic, and revenue metrics.

Requirements

  • BS/BA in Marketing, Communications, Business, or related field; equivalent professional experience considered in lieu of degree.
  • 4+ years of experience managing and creating social media content for retail or consumer brands, preferably in fashion or accessories.
  • Proven experience concepting, filming, editing, and publishing short-form video content in-house (TikTok, Instagram Reels, etc.).
  • Strong understanding of social-first storytelling and platform-native content creation.
  • Demonstrated success securing and managing influencer partnerships across both paid collaborations and gifting programs.
  • Experience building or scaling affiliate programs; ShopMy experience strongly preferred.
  • Hands-on experience launching or managing TikTok Shop or other social commerce platforms strongly preferred.
  • Experience managing marketing or influencer budgets, with ability to track spend, forecast needs, and evaluate ROI.
  • Strong understanding of social commerce, affiliate marketing models, and performance-based partnerships.
  • Demonstrated experience leveraging AI tools (e.g., ChatGPT, generative AI content tools, video editing AI features, analytics automation tools) to enhance content ideation, streamline workflows, and improve performance.
  • Comfort experimenting with and integrating emerging AI technologies into content creation, trend analysis, influencer sourcing, and reporting processes.
  • Proficiency in short-form video editing tools (e.g., CapCut, Adobe Premiere, in-app editing tools).
  • Strong analytical skills with ability to interpret engagement, traffic, and revenue metrics to inform strategy.
  • Highly organized with the ability to manage multiple projects, creator relationships, timelines, logistics, and sample coordination simultaneously.
  • Excellent communication, negotiation, and relationship-building skills.
  • Self-motivated, resourceful, and comfortable operating in a fast-paced, evolving environment.
  • Ability to work both independently and cross-functionally with Marketing, E-commerce, Merchandising, and Operations teams.
  • Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.
Benefits
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent creationshort-form video editinginfluencer partnershipsaffiliate marketingsocial commerceanalyticsbudget managementperformance metricsAI tools
Soft Skills
communicationnegotiationrelationship-buildingorganizational skillsself-motivatedresourcefulproject managementcollaborationadaptabilitycreativity