Babbel

Performance Marketing

• Own the global strategy for Paid Social and Influencer to drive new subscriptions, revenue, ROAS, and CLV/CAC
• Build and maintain an always-on channel roadmap: objectives, budget allocation approach, platform mix, audience strategy, creative strategy, and experimentation plan
• Own forecasting and performance management across key metrics, proactively surfacing risks, opportunities, and recommended reallocations
• Drive performance oversight across Paid Social and Influencer, leading ongoing testing and optimization across targeting, bidding, creative/format, and landing/offer strategy
• Scale Paid Social beyond current platforms by leading expansion into new channels, including launch plans, testing frameworks, and platform partner coordination
• Lead an always-on performance-based Influencer program in partnership with an agency and vendor partners (e.g., UGC, whitelisting/paid amplification), setting clear performance expectations and optimizing continuously
• Own the creative testing roadmap and collaborative process with Creative: intake and prioritization, hypothesis development, test design, launch cadence, and criteria for scaling/iterating
• Lead test readouts/shareouts and maintain a structured learnings repository to improve scaling decisions across channels and markets
• Partner with Analytics/Martech to improve tracking and advance measurement and incrementality – ensuring channel learnings translate into more confident investment decisions
• Lead and coach a high-performing team, setting clear goals, high standards, and development plans
• Manage relationships with platform reps and third-party partners; communicate clearly with senior stakeholders, translating complex channel dynamics into actionable decisions

Associate Director, Paid Social & Influencer Marketing

Business Intelligence Analyst

• Own the development of critical Tableau dashboards
• Act as a primary data partner for marketing and finance teams
• Collaborate with Data Engineering to define structures for dashboards
• Develop scalable Tableau capabilities for non-technical stakeholders
• Troubleshoot and communicate with stakeholders during data outages

Business Intelligence Specialist

Data Analyst

• Enjoy working as an individual contributor and are passionate about learning languages? Join us! We are hiring a **Senior Data Analyst** to join our US team and provide actionable insights for our performance marketers.
• Conduct in-depth analysis of marketing campaign performance and sales data to identify opportunities for revenue growth and improved marketing ROI.
• Analyze lead generation activities and conversion funnels to identify bottlenecks and optimize lead nurturing strategies.
• Develop clear, concise dashboards and reports that effectively communicate marketing performance to stakeholders, including executive leadership.
• Collaborate closely with marketing teams to understand business objectives, identify analytical needs, and provide data-driven solutions.
• Build and maintain self-serve reporting frameworks so non-technical stakeholders can access data independently.
• Conduct in-depth analysis of large datasets using various statistical methods and tools (e.g., SQL, Python/R, Excel, data visualization software). Identify trends, patterns, and anomalies to provide meaningful insights.
• Contribute to the development of data models, including our marketing attribution models, and databases.