Senior Manager, CRM Revenue Expansion

Babbel

Senior Manager handling global CRM revenue expansion campaigns for Babbel's 25MM+ learners. Collaborating with teams to optimize customer upsell and winback strategies across channels.

Posted 7/23/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $110,000 - $126,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM growth strategy, optimizing upsell-focused campaigns, and leveraging data analytics to drive customer engagement and conversions. Proficient in international market dynamics and compliance regulations, with a strong focus on iterative testing and process improvement.

Highest-signal resume keywords

CRM Strategy DevelopmentEmail Marketing Campaign OptimizationData Analytics and InsightsA/B Testing MethodologiesInternational Market Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM ExperienceEmail-Specific HTML/CSSSQL QueryingUpsell Campaign DevelopmentCustomer Segmentation

Soft Skills

Exceptional Communication SkillsCreative SensibilityAttention to Detail

Tools & Technologies

SalesforceEmarsysBrazeCustomer.ioLookerTableauGoogle AnalyticsAmplitude

Industry Keywords

B2C Subscription-BasedGlobal Compliance RegulationsCAN-SPAMCASLGDPR

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own the CRM growth strategy, set the vision for upsell, cross-sell, and win-back, and make it happen globally.
Build journeys customers love, from first idea to full launch, driving conversions and LTV at every stage.
Run the engine, manage the campaign calendar and turn results into sharp insights that shape what we do next.
Test, learn, repeat, run A/B tests, trust the data, and never stop optimizing.
Make every message land, partner with creative, product, and international teams so it feels right everywhere, for everyone.

Requirements

What you’ll need

At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
A strong understanding of international markets and corresponding customer behaviors
Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
Fluency with ESPs like Salesforce, Emarsys, Braze, or Customer.io
Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
Proficiency with A/B and multivariate testing methodologies
Exceptional written and verbal communication skills with attention to detail and a creative sensibility

Benefits

Comp & perks

Competitive compensation
PTO
Benefits
Have an Impact on Babbel's product, company, and learners
Career growth and skill development