Axonify

Principal Product Manager

Axonify

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • 🇨🇦 Canada

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Job Level

Lead

About the role

  • Contribute significantly to every stage of the innovation lifecycle, from initial concept and validation to MVP, through to a full market launch.
  • Develop deep market expertise and customer empathy by building authentic relationships with users and conducting continuous primary research to gather candid feedback.
  • Collaborate with technical partners to create low-fidelity prototypes and concepts, and utilize them to gather user feedback and validate ideas.
  • Define and validate potential go-to-market strategies for new products, including product-led growth (PLG), freemium, or other non-traditional models.
  • Apply a strong commercial lens to new product ideas by understanding market size and unit economics.
  • Drive early-stage demand and interest for new concepts using lean, low-cost growth marketing tactics.
  • Work in rapid, iterative cycles to test hypotheses, using data-driven feedback to pivot or persevere on new ideas.
  • Partner closely with technical counterparts in Axonify Labs.

Requirements

  • 10+ years of work experience with 6 years of product or development/development management or other technical execution experience is a must.
  • Technical aptitude gained through post-secondary education, experience or a combination of both.
  • Demonstrable experience taking new software products from concept to initial launch.
  • Experience with modern go-to-market strategies (PLG, freemium) and lean marketing tactics preferred but not required.
  • Exceptional interpersonal and communication skills, with a proven ability to build rapport and trust with diverse audiences.
  • Strong critical thinking skills and a data-driven, hypothesis-led mindset.
  • High tolerance for ambiguity and comfort working in a fast-paced, experimental environment.
  • A natural curiosity and passion for technology, particularly the application of AI to solve business problems.
Benefits
  • An impactful product that gives back to the communities and frontline workers that support our everyday lives.
  • People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.
  • A diverse team that celebrates unique perspectives and experiences that add richness to our culture.
  • Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product developmentmarket validationgo-to-market strategiesproduct-led growthfreemium modelslean marketing tacticsdata-driven decision makinghypothesis testingsoftware product launchcustomer research
Soft skills
interpersonal skillscommunication skillscritical thinkingrelationship buildingcuriosityadaptabilityproblem-solvingcollaborationtrust buildingcomfort with ambiguity