Social Media Strategist, Community Manager
Aviso Wealth
contract
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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Salary
💰 CA$60 - CA$65 per hour
About the role
- Develop and implement a multi-brand social media strategy aligned with business goals and audience needs
- Lead the creation of platform-specific strategies for Meta, TikTok, Reddit, YouTube, LinkedIn and emerging channels
- Build and manage a content calendar that supports campaigns, product launches, and brand storytelling
- Develop engaging, compliant content (posts, videos, reels, shorts, etc.) tailored to each platform and audience
- Collaborate with internal creative teams and external partners to produce high-quality multimedia content
- Ensure content is optimized for performance and aligned with brand tone and visual identity
- Monitor and engage with audiences across platforms to build community and trust
- Identify and collaborate with influencers and creators to extend reach and relevance
- Stay on top of trends, conversations, and sentiment to inform content and engagement strategies
- Foster an active and engaged community by responding to comments, DMs, and mentions with authenticity
- Identify and engage with influencers, fintech writers, and brand ambassadors to expand reach. Build relationships with influencers and partners to encourage user-generated content and mentions
- Monitor social media trends, competitor activity, and emerging platforms to stay ahead
- Track and analyze performance metrics to evaluate effectiveness and inform continuous improvement
- Experiment with new content formats, posting strategies, and advertising tactics to enhance performance; Conduct testing and audience segmentation to refine targeting and messaging
- Deliver regular reports with insights and recommendations to stakeholders
- Partner with compliance, legal, and brand teams to ensure all content meets regulatory and brand standards
- Support integrated marketing campaigns by aligning social media with broader initiatives. Collaborate with marketing teams on paid social campaigns to drive brand awareness, activation and acquisition
Requirements
- 5+ years of experience in social media marketing, with 2+ years in financial services or a regulated industry
- Bachelor’s degree in business/marketing, public relations, communications or a related field
- Proven track record of building and executing successful social strategies across Meta, TikTok, Reddit, and YouTube
- Proficiency in social management platforms such as Brandwatch, Hootsuite, or Sprout Social, with the ability to analyze performance data
- Strong content development skills, including video and short-form storytelling
- Analytical mindset with experience using data to drive decision.
- Excellent collaboration, and project management skills
- Fluent communication skills in English are required and bilingual skills in French are an asset
- Knowledge of compliance considerations in financial marketing is an asset
- Highly organized, detail-oriented, and results-driven
Benefits
- Dynamic and inclusive culture
- Rewards innovation
- Celebrates success
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media marketingcontent developmentvideo storytellingshort-form storytellingdata analysisperformance metricsaudience segmentationadvertising tacticscommunity engagementinfluencer collaboration
Soft Skills
collaborationproject managementanalytical mindsetorganizational skillsdetail-orientedresults-drivencommunication skillsauthenticitycreativitytrend awareness