Avetta

Partner Manager – VAR

Avetta

full-time

Posted on:

Location Type: Hybrid

Location: 🇺🇸 United States

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Salary

💰 $76,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Design and execute a global VAR partner strategy aligned with company revenue goals and the broader alliances framework (ISV, consulting, and reseller programs).
  • Recruit, onboard, and activate high-performing VARs across target regions and verticals.
  • Build and manage a scalable partner program, including tiering, incentives, deal registration, and enablement.
  • Partner with Sales and Marketing to drive joint go-to-market motions and ensure channel alignment.
  • Establish KPIs and dashboards to track partner performance, pipeline contribution, and ROI of MDF and incentive programs.
  • Lead quarterly business reviews and partner planning sessions to drive growth and accountability.
  • Champion a high-quality partner experience through streamlined processes, clear communication, and continuous feedback

Requirements

  • A Bachelor’s Degree or higher.
  • 5 years of experience in channel sales, partner management, or global alliances within B2B software or SaaS.
  • Proven track record building and scaling VAR or reseller ecosystems that drive measurable revenue.
  • Strong understanding of partner business models (VAR, MSP, ISV, SI) and channel economics.
  • Excellent cross-functional leadership skills; able to align sales, marketing, and operations around partner success.
  • Exceptional communication, negotiation, and relationship-building abilities with executive-level partners.
  • Data-driven mindset with experience managing KPIs, forecasts, and ROI analysis.
  • Experience with partner portals, deal registration, and enablement platforms preferred.
Benefits
  • health, dental and vision insurance
  • 401(k)
  • PTO

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
channel salespartner managementglobal alliancesVAR ecosystemsreseller ecosystemsKPI managementROI analysisforecastingdata-driven decision making
Soft skills
cross-functional leadershipcommunicationnegotiationrelationship buildingstrategic planningteam collaborationfeedback management
Certifications
Bachelor’s Degree
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