Sales and Growth Executive
Devsinc
Copywriter
Aventon
full-time
Posted on:
Location Type: Office
Location: Brea • California • 🇺🇸 United States
Visit company websiteSalary
💰 $60,000 - $70,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and maintain a consistent, unified brand voice across all brand channels (web, email, ads, packaging, B2B, social) in collaboration with the Brand Director.
- Ensure tone, language, and style are aligned across campaigns, departments, and customer touchpoints; evolve and tailor brand voice for different platforms.
- Optimize brand naming conventions for products, features, and innovations with Product Marketing.
- Write and edit copy for email campaigns, SMS, ads, hero placements, promotional materials, and sales-focused landing pages.
- Create taglines, headlines, positioning lines, CTAs, and special campaign pages (product launches, giveaways, About Us, press pages).
- Produce copy for B2B and retailer campaigns (print collateral, Promoboxx social campaigns, ads) and craft A/B test variations.
- Create engaging blog content and adapt it for different formats, including email-friendly versions; assist in shaping hero copy for social media and edit press releases.
- Support ongoing website content needs, product descriptions, and one-off specialty pages; collaborate with design, marketing, and product teams to balance brand storytelling and conversion goals.
- Apply knowledge of SEO best practices and write content with a digital focus.
Requirements
- 3+ years of professional copywriting experience, preferably in consumer brands or e-commerce.
- Strong portfolio showcasing versatility across channels and formats.
- Exceptional attention to detail, grammar, and style.
- Ability to adapt tone and messaging for different audiences and platforms.
- Experience in B2B and direct-to-consumer communications a plus.
- Comfortable managing multiple projects in a fast-paced environment.
- Great storytelling skills.
- Passion for electric bikes/cycling and the outdoors.
- Understanding of content and marketing funnels.
- Knowledge of HTML and creating digital content.
Benefits
- EQUAL EMPLOYMENT OPPORTUNITY: Ride Aventon, Inc. is proud to be an Equal Opportunity employer; we do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, age, veteran status, disability, or other legally protected characteristics.
- Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process; if you need assistance or accommodations, email hr@aventon.com.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingSEOHTMLcontent creationA/B testingbrand voice developmentdigital contentB2B communicationsconsumer brand marketinge-commerce
Soft skills
attention to detailadaptabilitystorytellingproject managementcollaborationcommunicationcreativitytime managementversatilitycustomer focus
