Aveni

Product Marketing Manager

Aveni

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Salary

💰 £70,000 per year

About the role

  • Own and evolve Aveni’s category and product narrative across Assurance, Agent Assurance, Unified Assurance Platform and Machine Line of Defence™.
  • Lead go-to-market strategies for new products, major feature releases and enhancements.
  • Develop and maintain product launch playbooks, ensuring launches are consistent, scalable and commercially effective.
  • Define and own messaging and positioning, ensuring clarity and differentiation across all channels.
  • Partner closely with Product, Sales and Customer Success to drive adoption, pipeline and revenue impact.
  • Lead pricing and packaging discussions to maximise customer value and competitive positioning.
  • Design and execute targeted product marketing campaigns to drive awareness and demand.
  • Create and oversee high-quality sales and marketing assets including decks, case studies, white papers and explainers.
  • Enable Sales, Customer Success and Partners with messaging, competitive intelligence and training.
  • Develop thought leadership showcasing Aveni’s expertise in AI, compliance and financial services.
  • Engage directly with customers through meetings, demos and Proof of Value sessions to inform positioning.
  • Represent Aveni at industry events, webinars and panels.
  • Own market and competitor insight, feeding learnings back into Product and commercial strategy.
  • Track and analyse performance of GTM initiatives, using data to continuously improve.

Requirements

  • Proven experience in Product Marketing or a closely related role within B2B SaaS.
  • Experience delivering go-to-market strategies for complex or technical products.
  • Strong written and verbal communication skills, with a track record of developing product positioning and customer-facing content.
  • Experience working cross-functionally with Product, Sales and Customer Success teams.
  • Ability to translate technical features into clear business and customer value.
Benefits
  • Remote-first working across the UK.
  • Work abroad policy for when you want a change of scenery.
  • Co-working spaces available if you want an office buzz sometimes.
  • 34 days holiday (including flexible bank holidays) and your birthday off.
  • Company-wide off-sites (yes, karaoke may happen).
  • Optional Personal Development Plan.
  • Flexible benefits platform: you choose the benefits that matter most to you (not the company).
  • Protection essentials, because we know they matter - Life Insurance, Income protection, critical illness cover, Pension (up to 5% matched employer contribution and optional increased contributions).
  • Private health- and dental care for your peace of mind.
  • Potential share options, have a stake in what you’re building.
  • Enhanced family leave.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategiesproduct positioningcustomer-facing contentdata analysispricing strategycampaign designcompetitive intelligencethought leadershipB2B SaaS
Soft Skills
communication skillscross-functional collaborationcustomer engagementstrategic thinkingleadershipadaptabilityanalytical thinkingcreativityproblem-solvingteamwork