Avalere

VP, Director of Media – Pharma Agency

Avalere

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Lead

About the role

  • Provide strategic thinking for the development, planning and implementation of client media plans, as well as the ongoing management of the campaigns
  • Work with key stakeholders to determine appropriate measurement techniques for properly evaluating success and criteria for optimization
  • Work with the client and senior leadership to establish annual budget and staffing plans
  • Manage accounts to ensure that client staffing plans are established to be fiscally profitable
  • Identify ways to grow accounts via new partnerships and additional opportunities for growth in media spend and/or fee generating activities
  • Lead team in developing RFPs, lists of media partners for consideration, and criteria against which partners will be evaluated
  • Oversee and assist junior team members in the planning process, execution, and day-to-day management of campaigns
  • Develop the staff through performance management and consistent feedback
  • As the team lead, build and maintain relationships with key stakeholders, account, creative, ad ops, strategy, and analytics teams across the internal organization, in order to facilitate the implementation and measurement of campaign
  • Build and maintain relationships with key vendors, platforms, and technology partners, including identifying opportunities for new ideas and emerging technologies
  • Monitor the latest trends in advertising and healthcare and work with appropriate internal stakeholders to develop client-facing POVs, test and learn scenarios, and resulting case studies, as appropriate
  • Participate in new business pitches and proposals as needed
  • Supervise team of three to six team members, helping to develop their skill sets and assigning relevant tasks for career growth and appropriate account management

Requirements

  • 8+ years of relevant agency experience in planning and buying media across both online and offline channels
  • Demonstrated ability to multi-task, prioritize, and manage to deadlines
  • Demonstrated account leadership, initiative, and willingness to assume greater responsibility
  • Understand the elements of a strategic marketing communications plan and be able to actively participate in its generation
  • Understand all the steps necessary to complete each stage of a job
  • Understand how to produce a comprehensive estimate
  • Know how to present agency concepts to the client and guide client to well-considered responses and requests
  • Ability to provide clear and logical direction on all work orders
  • Direct experience with pharmaceutical (preferred) and/or healthcare advertising for both patients and physicians
  • Knowledge of media planning and buying, third party tracking and ad serving technology, and audience and competitive research tools
  • Experience with paid social and search strategy, a plus
  • Understanding of and ability to explain full-funnel media campaigns
  • Experience working within a full-service agency and/or client side preferred
  • 3+ years of supervisory experience or related account management experience
  • Bachelor's degree required, preferably in a related field
Benefits
  • You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
  • Life insurance
  • Disability coverage
  • Medical, dental, and vision plans
  • Flexible working arrangements, including hybrid and remote work
  • The option to work from anywhere across the globe two weeks each year
  • 20 vacation days plus one personal well-being day
  • 9 public holidays
  • Gifted end-of-year holidays
  • Early Summer Friday finish in June, July, and August
  • Free counselling through employee assistance program
  • Personalized health support
  • Enhanced maternity, paternity, family leave, and fertility policies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planningmedia buyingstrategic marketing communicationsaccount managementperformance managementpaid social strategysearch strategythird party trackingad serving technologyaudience research
Soft Skills
strategic thinkingmulti-taskingprioritizationleadershipinitiativecommunicationrelationship buildingteam developmentdirection providingproblem solving