Vice President, Enablement and Product Marketing
PureCars
Vice President, Global Consumer Marketing
AutoScout24
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Own and execute AutoTrader.ca’s full consumer marketing strategy — from top-of-funnel awareness to lead generation and retention aligned with business objectives and growth targets.
- Act as global brand lead for the entire group (AutoTrader.ca and AutoScout24), defining a unified international brand strategy and overseeing scalable frameworks across Canada and diverse European markets.
- Build and manage an integrated marketing ecosystem spanning paid media, creative production, SEO/content, lifecycle marketing, social, PR, and consumer insights.
- Lead a large, cross-functional team and manage a marketing budget of $10M+, working with internal resources and agency partners.
- Collaborate closely with senior leadership, product, and sales teams to ensure marketing is embedded as a strategic driver of company-wide success.
- Drive measurable outcomes including brand performance, user growth and engagement (traffic, VDPs, leads, conversions), competitive advantage, and operational excellence.
Requirements
- 10+ years in consumer marketing roles within digital marketplaces, e-commerce, media, or automotive
- Experience leading a national or international brand with full ownership of strategy and execution
- Strong background in building and managing large marketing budgets and teams (10+ direct/indirect reports)
- Demonstrated success in driving both brand equity and performance marketing outcomes
- Deep knowledge of brand strategy, paid digital and offline media, SEO/content, lifecycle marketing, creative development, and consumer insights
- Strong leadership and stakeholder management skills, with the ability to influence across markets and levels
- Data-driven mindset, commercial acumen, and the ability to balance creativity with ROI
- Bonus: Experience working across global or multi-market brands
- Bonus: Bilingual in French and English
- Bonus: Post-graduate education in Marketing, Business, or related field
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
consumer marketingbrand strategypaid mediaSEOlifecycle marketingcreative developmentconsumer insightsperformance marketingdata-driven decision makingbudget management
Soft skills
leadershipstakeholder managementinfluencecollaborationcreativitycommercial acumenstrategic thinkingteam managementcommunicationcross-functional teamwork
Certifications
post-graduate education in Marketingpost-graduate education in Business
