Senior Customer Success Manager – Insurance
ActiveProspect
Vice President, Enablement and Product Marketing
PureCars
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $210,000 per year
Job Level
Lead
About the role
- Develop and execute a comprehensive enablement strategy to support revenue operations, sales, account management, customer success teams, and product teams.
- Create tools, playbooks, and training programs to improve productivity, product knowledge, and client engagement.
- Oversee company-wide employee training initiatives, ensuring programs support business objectives, compliance requirements, and professional development.
- Partner with People Operations, Trainer, and department leaders to design onboarding, leadership development, and skills-based training programs.
- Build an enablement and training framework that accelerates ramp time for new hires and drives ongoing skills development across the organization.
- Evaluate training effectiveness through KPIs, feedback, and performance metrics to ensure continuous improvement.
- Partner with Product and Sales Leadership to ensure teams are equipped to communicate value, differentiation, and ROI to clients.
- Develop product marketing materials to aid in the promotion and value proposition of new products, features, and cross-sell opportunities.
- Collaborate with go-to-market planning for new products and solutions, ensuring alignment with sales objectives and customer needs.
- Act as a trusted advisor to the executive team, contributing to overall business strategy and growth initiatives.
- Build and lead a high-performing team across enablement disciplines.
- Partner cross-functionally with Sales, Product, and Client Success to ensure alignment on objectives and execution.
- Establish key performance metrics for enablement, reporting progress to executive leadership and the board.
Requirements
- 10+ years of progressive leadership experience in marketing, enablement, or related fields, preferably in digital advertising, SaaS, or automotive.
- Proven success building and scaling enablement and training programs that drive measurable impact on performance and growth.
- Deep understanding of B2B marketing strategies, digital advertising trends, and customer lifecycle management.
- Strong track record of leading cross-functional teams and aligning stakeholders across Sales, Product, People Operations, and Operations.
- Exceptional communication, presentation, and executive presence.
- Data-driven mindset with expertise in marketing analytics, CRM, LMS, and enablement platforms.
- Automotive advertising industry experience strongly preferred.
- Experience leading in a high-growth or transformation stage company.
