Automattic

Growth Marketing

• Design, run, and analyze experiments across the funnel (ads, landing pages, onboarding, nurture).
• Partner with product, FED, and agencies to improve conversion rates on high impact surfaces.
• Test new growth channels and tactics, measure results, and scale what works.
• Support and optimize PPC, paid social, and other demand programs in partnership with agencies.
• Provide insights, feedback, and direction to maximize ROI and reduce CAC.
• Build lightweight playbooks for scaling campaigns.
• Own and evolve the marketing tech stack (HubSpot, GA4, Maxio etc.).
• Drive automation, personalization, and scalable workflows across the funnel.
• Build and optimize reporting across the funnel (CAC, LTV, ROI, pipeline velocity).
• Identify where growth is working and where there are leaks.
• Implement and refine segmentation and nurture flows.
• Partner with Sales to reduce friction and accelerate time-to-close and time-to-value.
• Own forecasting and surface actionable insights to help prioritize growth levers.
• Leverage AI to accelerate analysis, automate reporting, and spot growth opportunities.
• Initial focus: audit funnel/reporting/attribution, develop dashboards, run CRO experiments, tighten HubSpot–GA4 integration, partner with agencies on PPC.

Growth Marketing Manager

Business Development Rep

• Own the global BDR function, covering inbound qualification and outbound prospecting, ensuring both volume and quality of opportunities
• Conceive and deploy a comprehensive AI-driven outbound workflow including prospect identification, intent-based targeting, message personalization, sequencing, and reporting
• Partner with marketing and sales leadership to define the right customer segments, leveraging AI insights to sharpen targeting and increase conversion
• Build frameworks, enablement, and processes that allow BDRs to quickly adjust strategy based on market signals and intelligence surfaced by AI tools
• Develop clear forecasting models aligning targets, team capacity, and outcomes
• Manage BDR capacity and productivity to ensure targets are met, with transparent reporting and dashboards
• Recruit, develop, and motivate BDRs to exceed goals through coaching, enablement, and structured career development
• Ensure successful onboarding and continual development of BDR talent in partnership with sales ops and product marketing
• Define the blueprint for data, processes, and technology (Salesforce, Pardot, Outreach, ABM platforms, and emerging AI sales tech) to maximize efficiency and effectiveness
• Deliver both quality and quantity of opportunities in partnership with sales and marketing, closely tracking metrics like win rate, AOV, and pipeline attainment

Director, Business Development – VIP

Technical Account Manager

• Manage, mentor, and develop a team of Technical Account Managers, fostering a collaborative and high-performing environment.
• Lead by example as a player-coach, directly engaging with customers by conducting technical migrations, performing in-depth performance audits, resolving architecture issues, and providing code-level recommendations to optimize customers’ websites for stability and speed.
• Act as a hands-on technical sales engineer during the pre-sales cycle, delivering compelling product demonstrations, conducting architecture reviews, and providing technical deep dives to support the Sales team in closing deals.
• Serve as a primary technical escalation point for complex pre-sales and onboarding issues, guiding the team through challenging resolutions while directly contributing to customer success.
• Set clear performance goals and expectations for the team, and regularly assess individual and team performance against these goals.
• Develop and implement strategies to drive customer adoption, satisfaction, and retention.
• Design, document, and implement processes and policies to optimize the Technical Account Management function and ensure a consistent and successful onboarding experience.
• Create and deliver training programs and materials to enhance the technical and customer-facing skills of the team.
• Act as a strategic partner to Sales, providing pre-sales technical consultation, helping qualify solutions, and ensuring smooth handoff and continuity from Sales ownership to TAM ownership to Support ownership.
• Actively participate in sales enablement initiatives by educating the Sales team on hosting capabilities, roadmap updates, and customer use cases.
• Work with Sales to identify expansion opportunities and renewals, ensuring TAMs are proactively supporting revenue retention and growth goals.
• Partner with the Support team to streamline issue resolution and ensure a consistent and positive customer experience.
• Work with the Product team to relay customer feedback, identify opportunities for product improvement, and contribute to the product roadmap.
• Analyze customer data and metrics to identify trends, proactively address potential issues, and drive continuous improvement in our service offerings.
• Manage escalated customer issues during the pre-sales and onboarding stages, leveraging your technical expertise and problem-solving skills to ensure timely and effective resolutions.
• Contribute to the development of internal knowledge bases and documentation to improve team efficiency and customer self-service capabilities.
• Stay up-to-date with the latest WordPress trends, hosting technologies, and Pressable platform updates.

Growth Marketing Manager

Director, Business Development – VIP

Technical Account Manager, Pressable