Automattic

Director, Business Development – VIP

Automattic

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $180,000 - $250,000 per year

Job Level

Lead

Tech Stack

Open SourceWordPress

About the role

  • Own the global BDR function, covering inbound qualification and outbound prospecting, ensuring both volume and quality of opportunities
  • Conceive and deploy a comprehensive AI-driven outbound workflow including prospect identification, intent-based targeting, message personalization, sequencing, and reporting
  • Partner with marketing and sales leadership to define the right customer segments, leveraging AI insights to sharpen targeting and increase conversion
  • Build frameworks, enablement, and processes that allow BDRs to quickly adjust strategy based on market signals and intelligence surfaced by AI tools
  • Develop clear forecasting models aligning targets, team capacity, and outcomes
  • Manage BDR capacity and productivity to ensure targets are met, with transparent reporting and dashboards
  • Recruit, develop, and motivate BDRs to exceed goals through coaching, enablement, and structured career development
  • Ensure successful onboarding and continual development of BDR talent in partnership with sales ops and product marketing
  • Define the blueprint for data, processes, and technology (Salesforce, Pardot, Outreach, ABM platforms, and emerging AI sales tech) to maximize efficiency and effectiveness
  • Deliver both quality and quantity of opportunities in partnership with sales and marketing, closely tracking metrics like win rate, AOV, and pipeline attainment

Requirements

  • Prior experience—preferably at SaaS companies—building, leading, and scaling BDR teams of 20+
  • Demonstrated ability to design AI-powered sales development workflows: enrichment, lead scoring, personalization, sequencing, and reporting
  • Track record of building methodologies, processes, and operational plans for successful inbound and outbound programs
  • Strong people leadership skills: recruiting, motivating, and coaching BDR teams to drive results and engagement
  • Ability to balance quick wins with medium- and long-term blueprint for sustainable BDR effectiveness
  • Deep knowledge of sales outreach workflows and the role of tools and platforms—including AI-enabled ones—for enablement, reporting, and productivity
  • Familiarity with Salesforce, Pardot, Outreach, ABM platforms, and emerging AI sales tech
  • Strong collaboration skills to partner across marketing, sales, and IT to drive measurable outcomes