Autodesk

Marketing and Communications Manager, Events & Experiences

Autodesk

full-time

Posted on:

Origin:  • 🇺🇸 United States • Colorado

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Salary

💰 $118,800 - $192,170 per year

Job Level

SeniorLead

About the role

  • Create and refine cross-channel strategy that aligns with program and business outcome goals
  • Distill complex brand programs into simple stories and narratives
  • Collaborating with OTC and TechX event leadership and key stakeholders to design and execute internal comms and audience engagement strategies
  • Managing content strategy and execution of web marketing
  • Managing internal comms and needs for event stakeholders, registration campaigns for in-person and digital attendees, sales enablement, and increasing internal awareness and engagement
  • Work closely with other members of the marketing team, employee comms, and others to leverage existing channels for OTC and TechX audience engagement
  • Write and create compelling marketing assets within brand voice and style guidelines
  • Tailor strategy and experience for multiple audiences (internal and external)
  • Collaborate cross-functionally with key stakeholders across the company to reach collective goals
  • Promote integrated marketing campaigns across various channels: email, website, organic social, SEM, display, paid social
  • Ensure campaign activities use Marketing Ops standardized procedures within Salesforce, Marketo, etc
  • Report and improve campaign performance with regular analysis of campaigns, using data-driven insights and tactics
  • Present regular updates of campaign performance and results against goals
  • Manage the development of marketing websites with positioning, copywriting, and data to drive awareness, engagement and registrations
  • Create compelling marketing assets in collaboration with brand creative and agencies
  • Identify/champion new opportunities to drive brand awareness for events
  • Stay current with best practices in experiential marketing
  • Monitor and report on emerging trends that will support future growth, engagement and net new registrations

Requirements

  • 8+ years of experience in marketing and communications of campaigns related to global programs, corporate events, or product launches
  • Demonstrable proficiency in all phases of marketing and communications, including message frameworks, campaign creation, traffic drivers, and post-analysis/reporting and the ability to create compelling messages and content
  • Ability to make timely decisions within a group dynamic
  • Collaborate with Brand Creative to develop timelines and milestones for pre, during and post event assets
  • Strong analytical skills and experience using data to lead decision-making
  • Knowledge of marketing automation and analytics tools
  • B.A. or B.S. degree in marketing, communications, business, event marketing, or equivalent experience
  • “Best outcome” vs “my way” thinking/attitude
  • A desire to thrive in a rapid growth environment; easily adaptable to change and can act with urgency when needed
  • Exceptional interpersonal and communication skills, with the ability to build relationships with internal/external stakeholders at all levels
  • Be able to collaborate, think independently and influence teams and stakeholders to make decisions in a timely matter
  • A strong attention to detail is critical to this role
  • Ability to travel as needed across US for events, site visits, team offsites, etc