Onsite Event Specialist
Maritz
Marketing and Communications Manager, Events & Experiences
Autodesk
full-time
Posted on:
Location: Colorado • 🇺🇸 United States
Visit company websiteSalary
💰 $118,800 - $192,170 per year
Job Level
SeniorLead
About the role
- Create and refine cross-channel strategy that aligns with program and business outcome goals
- Distill complex brand programs into simple stories and narratives
- Collaborating with OTC and TechX event leadership and key stakeholders to design and execute internal comms and audience engagement strategies
- Managing content strategy and execution of web marketing
- Managing internal comms and needs for event stakeholders, registration campaigns for in-person and digital attendees, sales enablement, and increasing internal awareness and engagement
- Work closely with other members of the marketing team, employee comms, and others to leverage existing channels for OTC and TechX audience engagement
- Write and create compelling marketing assets within brand voice and style guidelines
- Tailor strategy and experience for multiple audiences (internal and external)
- Collaborate cross-functionally with key stakeholders across the company to reach collective goals
- Promote integrated marketing campaigns across various channels: email, website, organic social, SEM, display, paid social
- Ensure campaign activities use Marketing Ops standardized procedures within Salesforce, Marketo, etc
- Report and improve campaign performance with regular analysis of campaigns, using data-driven insights and tactics
- Present regular updates of campaign performance and results against goals
- Manage the development of marketing websites with positioning, copywriting, and data to drive awareness, engagement and registrations
- Create compelling marketing assets in collaboration with brand creative and agencies
- Identify/champion new opportunities to drive brand awareness for events
- Stay current with best practices in experiential marketing
- Monitor and report on emerging trends that will support future growth, engagement and net new registrations
Requirements
- 8+ years of experience in marketing and communications of campaigns related to global programs, corporate events, or product launches
- Demonstrable proficiency in all phases of marketing and communications, including message frameworks, campaign creation, traffic drivers, and post-analysis/reporting and the ability to create compelling messages and content
- Ability to make timely decisions within a group dynamic
- Collaborate with Brand Creative to develop timelines and milestones for pre, during and post event assets
- Strong analytical skills and experience using data to lead decision-making
- Knowledge of marketing automation and analytics tools
- B.A. or B.S. degree in marketing, communications, business, event marketing, or equivalent experience
- “Best outcome” vs “my way” thinking/attitude
- A desire to thrive in a rapid growth environment; easily adaptable to change and can act with urgency when needed
- Exceptional interpersonal and communication skills, with the ability to build relationships with internal/external stakeholders at all levels
- Be able to collaborate, think independently and influence teams and stakeholders to make decisions in a timely matter
- A strong attention to detail is critical to this role
- Ability to travel as needed across US for events, site visits, team offsites, etc
