Autodesk

Media & Entertainment Digital Marketer

Autodesk

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Execute the Education team’s digital marketing strategy for Flow Studio to drive rapid growth of new student/educator adoption and monthly active users
  • Build and execute full-funnel, digital-first tactics across web, email, in-product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insights
  • Manage education web pages to optimize customer journeys for self-service adoption and ongoing usage
  • Partner closely with cross-functional Autodesk teams including technical marketing, SEO, industry, product, brand, social, GTM programs
  • Align plans with key program milestones, integrate feedback loops from student ambassador focus groups
  • Drive an organic social strategy that resonates with student creators/animaters/VFX/game designers, leveraging trends, short-form video, and user-generated content
  • Develop and inform world-class digital content (blogs, social, short form videos, emails, web pages, tutorials) that drive Flow Studio’s brand awareness and MAU goals
  • Partner with student ambassador programs, creator communities, and influencers to expand reach and generate authentic content that resonates with student creators/animaters/VFX/game designers
  • Manage agencies to develop best-in-class digital and social content, execute paid media tests across search, social, and display
  • Implement experimentation frameworks to rapidly identify winning formats, channels, and content types
  • Leverage performance dashboards and reporting to track leading and lagging metrics and identify optimization opportunities
  • Experience using AI tools to optimize content and workflow automation—and show measurable ROI from these tools
  • A strong understanding of AIO and SEO strategies to generate organic awareness that resonates with our student creator audience and drives adoption

Requirements

  • 5+ years of experience in digital marketing, growth marketing, or performance and consumer marketing
  • Proven success increasing product adoption and MAUs through multi-channel digital acquisition strategies
  • Hands-on expertise with organic social growth, content development, SEO, AIO, paid media, email/web automation, and CRM tools
  • Experience leveraging platforms favored by student and creator communities (e.g., TikTok, YouTube, Instagram, Reddit) to build awareness and accelerate digital adoption
  • Demonstrated ability to manage agencies & internal partners to deliver high-quality, high-velocity output
  • Proficiency with AI marketing tools (prompting, content creation, segmentation, keyword modeling, automation) and ability to demonstrate value/ROI
  • Strong analytical skills, with experience using dashboards to optimize based on KPI performance
  • Ability to thrive in a fast-pace environment, balancing experimentation with urgency and business impact
  • Excellent communication, creative problem-solving, and project management skills
  • Experience using Airtable, Canva, Contentful, Pendo a plus.
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketinggrowth marketingperformance marketingSEOAIOcontent developmentorganic social growthpaid mediaemail automationCRM tools
Soft skills
analytical skillscommunicationcreative problem-solvingproject managementability to thrive in fast-paced environment