Authentic8

Growth Marketing

• Build a smarter, faster demand engine, architecting and executing a full-funnel strategy to drive sustainable growth.
• Own and optimize the entire customer lifecycle, from initial awareness and acquisition to customer activation, retention, and expansion.
• Design and execute persona-based and use-case-based campaigns that speak directly to the unique needs of prospective customers.
• Develop and manage targeted marketing campaigns for our existing customer base to increase product adoption, drive upsell/cross-sell opportunities, and cultivate brand advocates.
• Leverage AI to enhance every stage of the funnel, from improving segmentation and targeting, to accelerating campaign production and testing, to optimizing lead nurture and reporting.
• Build and manage a sophisticated email marketing engine for both prospects and customers, including AI-powered nurture programs and campaigns that drive revenue.
• Champion a culture of continuous, data-driven improvement by constantly analyzing campaign performance, user behavior, and cohort data to identify optimization opportunities across the entire lifecycle.
• Collaborate closely with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a cohesive customer experience and tight alignment on growth initiatives.

Authentic8

Senior Growth Marketing Manager

Senior Growth Marketing Manager