Collaborate with marketing team leadership to develop paid media strategy, with hands-on execution across paid platforms (Meta and Google prioritized; additional platforms like TikTok and YouTube as we scale).
Set up, manage, and optimize paid campaigns across platforms like Meta and Google Ads, monitoring pacing, troubleshooting delivery, and hitting KPIs tied to Qualified Leads, CPL, efficiency, and growth.
Own campaign performance end-to-end, from launch through optimization, pacing, creative iteration, and performance reporting.
Analyze campaign performance data, customer behavior, and funnel quality signals to identify opportunities and execute impactful optimizations.
Partner closely with Sales, Engineering, Creative, and Product teams to surface insights and improve marketing efficiency, lead quality, and downstream conversion.
Lead creative audits to identify what is working, what is not, and what to test next.
Translate insights into clear creative briefs, messaging frameworks, and creative roadmaps.
Partner with leadership to evolve messaging frameworks, value prop articulation, and proof points.
Coordinate cross-functional teams to ensure alignment on goals, deliverables, timelines, and required resources (including Creative, Product, and Engineering).
Engage customers, parents, and program participants to gather assets, testimonials, and story-driven content, fostering trust and collaboration throughout the process.
Communicate results through concise, data-driven reporting with clear insights and recommendations.

Requirements

3-5 years of hands-on media buying experience, with deep expertise in Meta and Google Ads (TikTok and YouTube experience is a plus).
Strong understanding of auction mechanics, campaign architecture, and core performance levers across audiences, creative, bids, budgets, and landing experiences.
Proven experience managing six-figure monthly budgets while balancing growth and cost efficiency.
Demonstrated ability to optimize to quality outcomes, not just volume (for example Qualified Leads, funnel conversion rates, and lead-to-sale insights in partnership with Sales).
Ability to build advanced audiences using site behavior, CRM data, and engagement signals.
Strong analytical skills with a track record of turning data into structured testing plans and actionable optimizations.
Working knowledge of attribution and measurement concepts.
Familiarity with Meta Events Manager and Pixel/CAPI basics.
Comfortable with reporting and visualization tools such as GA4, Looker, Tableau/dashboards.
Proven ability to collaborate effectively with cross-functional partners on marketing and creative initiatives.
Strong project management fundamentals, including organizing workflows, capturing learnings, and improving processes over time.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

media buyingcampaign optimizationdata analysisaudience buildingattribution conceptsperformance metricscreative iterationbudget managementKPI trackingfunnel conversion

Soft Skills

collaborationcommunicationproject managementanalytical thinkingcreative problem solvingcross-functional teamworkinsight translationreportingleadershiporganizational skills