Athlete To Athlete

Creative Strategist

• Collaborate with marketing team leadership to develop paid media strategy, with hands-on execution across paid platforms (Meta and Google prioritized; additional platforms like TikTok and YouTube as we scale).
• Set up, manage, and optimize paid campaigns across platforms like Meta and Google Ads, monitoring pacing, troubleshooting delivery, and hitting KPIs tied to Qualified Leads, CPL, efficiency, and growth.
• Own campaign performance end-to-end, from launch through optimization, pacing, creative iteration, and performance reporting.
• Analyze campaign performance data, customer behavior, and funnel quality signals to identify opportunities and execute impactful optimizations.
• Partner closely with Sales, Engineering, Creative, and Product teams to surface insights and improve marketing efficiency, lead quality, and downstream conversion.
• Lead creative audits to identify what is working, what is not, and what to test next.
• Translate insights into clear creative briefs, messaging frameworks, and creative roadmaps.
• Partner with leadership to evolve messaging frameworks, value prop articulation, and proof points.
• Coordinate cross-functional teams to ensure alignment on goals, deliverables, timelines, and required resources (including Creative, Product, and Engineering).
• Engage customers, parents, and program participants to gather assets, testimonials, and story-driven content, fostering trust and collaboration throughout the process.
• Communicate results through concise, data-driven reporting with clear insights and recommendations.

Growth Marketing Manager – Paid Media, Creative Strategy