Demand Generation Manager
Race Communications
Senior Manager, Performance Marketing
Athena
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own and operate all paid acquisition channels (Meta, Google, LinkedIn, emerging channels, etc.) with full accountability for performance and budget.
- Set the roadmap for channel mix, creative strategy, and spend allocation based on performance goals and business priorities.
- Recruit and lead a high-performance team of media buyers, agency partners, and channel specialists as we scale.
- Partner with in-house and freelance designers and copywriters to develop high-performing ad creative tailored to channel and audience.
- Monitor channel performance, cohort quality, and funnel metrics using tools like HubSpot, GA4, and other data tools.
- Run structured, ongoing experiments across platforms, audiences, copy, and landing pages to increase quality lead velocity and LTV/CAC.
- Work closely with the Marketing, RevOps, CRO, Lifecycle, Data and Sales teams to ensure tight handoffs, shared visibility, and feedback loops across the funnel.
Requirements
- 7+ years in a performance marketing or growth role, ideally in a high-growth B2B or tech environment.
- Proven track record managing multi-million dollar ad budgets across multiple channels.
- Experience building or leading teams, either in-house or via agency/vendor partnerships.
- Familiarity with working cross-functionally across Growth, Marketing, RevOps, Sales, Data, Tech, and Product Marketing.
Benefits
- Health & Wellness – Industry-leading medical, dental, and vision coverage to keep you and your family healthy.
- Financial Security – A competitive 401(k) to help you plan for the future.
- Time to Recharge – Generous paid time off and holidays to help you maintain a healthy work-life balance.
- Investing in You – Professional development opportunities, mentorship programs, and career growth support to help you reach your full potential.
- Community & Culture – We believe in fostering connection and collaboration through company-wide events, employee-led groups, and our Agora platform—a space where employees share ideas, access resources, and engage in meaningful discussions.
- Extras That Matter – Remote work flexibility, continuing education, and investment in tools to help you excel in your role.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingpaid acquisitionad creative developmentbudget managementdata analysisA/B testinglead generationfunnel metricschannel performance monitoringmulti-channel strategy
Soft skills
leadershipteam buildingcross-functional collaborationstrategic planningcommunicationaccountabilitycreativityproblem-solvinganalytical thinkingadaptability
