Senior Manager, Performance Marketing
Athena
AEO Performance Marketing Lead
ATAK Interactive
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and execute **AI Engine Optimization strategies** that enhance brand presence across **AI search, chatbots, and generative platforms**.
- Map how structured data, entity optimization, and topic authority contribute to **AI answer visibility** and **SERP + GenAI results**.
- Lead the integration of AEO with traditional SEO, Paid Search, and Content strategies.
- Identify opportunities for **zero-click visibility**, **AI summaries**, and **citation inclusion** within AI-powered answers.
- Guide clients through the transition from keyword-based SEO to **intent- and context-based AEO**.
- Build frameworks to measure **AI visibility, brand mentions, and share of voice across AI tools**.
- Design full-funnel performance strategies across **Paid Search, Paid Social, and Organic**, with AEO as a growth driver.
- Oversee campaigns on Google Ads, LinkedIn Ads, Meta Ads, and Bing — ensuring data and creative complement AEO efforts.
- Translate analytics and AI insights into actionable campaign optimizations.
- Experiment with new ranking opportunities across **AI summaries, citations, Knowledge Graphs, and SGE**.
- Collaborate with content and technical teams to ensure websites are **crawlable, structured, and semantically aligned** for AI understanding.
- Lead client workshops to educate and align them on **AI-era search strategy**.
- Present insights that merge traditional KPIs (ROAS, CAC, CTR) with **emerging AEO metrics** (visibility in AI answers, generative mentions, SGE placements).
- Translate complex AI-search data into clear, actionable recommendations for executives.
- Drive strategic relationships built on experimentation, education, and measurable growth.
- Create unified reporting dashboards that blend **Paid, Organic, and AI visibility data** using Looker Studio, Databox, or similar tools.
- Develop proprietary **AEO visibility tracking frameworks** in collaboration with analytics and data partners.
- Analyze performance trends across traditional and generative platforms to uncover growth opportunities.
- Mentor the ATAK Team to evolve their skills toward **AI-native optimization**.
- Stay at the forefront of industry shifts, tools, and algorithm changes across Google, OpenAI, Anthropic, and others.
- Identify automation, LLM-prompting, and data-layer opportunities to scale AEO impact.
Requirements
- 4–6+ years in Performance Marketing, SEO, or Growth Strategy roles, with a proven record of **innovation and adaptation**.
- Deep understanding of **how AI and LLMs change search behavior, ranking models, and content delivery**.
- Experience with or curiosity about **AEO, GEO, and entity-based SEO frameworks**.
- Familiarity with **AI discovery tools** (ChatGPT, Perplexity, Gemini, Copilot, Claude) and how to influence results within them.
- Analytical thinker who translates insights into narrative — you can explain **how AI sees the web** and how to win inside it.
- Excellent communication and presentation skills for client-facing strategy delivery.
- 2+ years of Agency experience is required.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
AI Engine OptimizationSEOPaid SearchContent StrategyAI visibility measurementAEO metricsPerformance MarketingEntity-based SEOData analysisCampaign optimization
Soft skills
innovationadaptationanalytical thinkingcommunicationpresentationmentoringcollaborationclient educationstrategic relationship buildingnarrative translation
