Athena Growth Marketing

Business Development Rep

• Handle incoming leads
• Qualify leads according to the ideal customer profile
• Make first contact with leads via email, WhatsApp, or phone call
• Apply qualification methodologies such as BANT and CHAMP
• Schedule meetings between qualified leads and closers
• Conduct follow-ups with non-responsive leads
• Create weekly performance reports
• Ensure ongoing alignment with closers

SDR/BDR

Operations

• Lead Athena's performance operation, overseeing people, clients, projects, KPIs and deliverables.
• Manage and develop professionals across paid media, design, copywriting, social media, account management and operations.
• Establish and run management rituals, progress meetings, one-on-ones, feedback sessions, performance reviews and development plans.
• Set targets and monitor KPIs such as CAC, LTV, ROAS, ROI, CPL, CPA, conversion rate, retention and profitability.
• Review paid media strategies and provide technical guidance to the team on acquisition, conversion, tracking and optimization decisions.
• Ensure strategies are aligned with each client’s business objectives, not just platform metrics.
• Organize processes, responsibilities, SLAs and workflows to reduce bottlenecks and improve operational productivity.
• Build dashboards and monitoring mechanisms that provide clarity and predictability on the company’s and clients’ performance.
• Monitor the team’s operational capacity, distribute workloads sustainably and identify hiring or reorganization needs.
• Participate in strategic client meetings, especially during planning, results presentations, misalignments or account recoveries.
• Identify operational risks, performance issues and improvement opportunities before they impact client experience.
• Take part in hiring, onboarding, development and, when necessary, offboarding of team members.
• Make operational decisions autonomously, reducing the founder’s dependence on day-to-day management.
• Work with Athena’s leadership to define priorities, goals, organizational structure and growth plans.

SDR/BDR

Head of Performance and Operations