Head of Performance and Operations

Athena Growth Marketing

Head of Performance and Operations leading Athena's marketing growth in the American market. Developing teams, managing processes, and ensuring performance consistency.

Posted 7/27/2026full-timeRemote • 🇧🇷 BrazilLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading performance operations, managing teams across digital marketing disciplines, and utilizing metrics-driven management to optimize client outcomes. Proficient in analyzing acquisition funnels and implementing strategies that align with business objectives while enhancing operational productivity.

Highest-signal resume keywords

Digital Marketing ExperiencePerformance ManagementTechnical Knowledge of Meta AdsGoogle Analytics ProficiencyMetrics-Driven Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance AnalysisKPI MonitoringAcquisition Funnel AnalysisDashboard CreationProject Management

Soft Skills

Strong Communication SkillsProactive Problem SolvingTeam LeadershipFeedback and AccountabilityOrganizational Skills

Tools & Technologies

Google AdsGoogle Tag ManagerLooker StudioMeta AdsTracking Pixels

Industry Keywords

Digital MarketingPerformance MarketingGrowth MarketingAccount ManagementOperational Productivity

About the role

Key responsibilities & impact

Lead Athena's performance operation, overseeing people, clients, projects, KPIs and deliverables.
Manage and develop professionals across paid media, design, copywriting, social media, account management and operations.
Establish and run management rituals, progress meetings, one-on-ones, feedback sessions, performance reviews and development plans.
Set targets and monitor KPIs such as CAC, LTV, ROAS, ROI, CPL, CPA, conversion rate, retention and profitability.
Review paid media strategies and provide technical guidance to the team on acquisition, conversion, tracking and optimization decisions.
Ensure strategies are aligned with each client’s business objectives, not just platform metrics.
Organize processes, responsibilities, SLAs and workflows to reduce bottlenecks and improve operational productivity.
Build dashboards and monitoring mechanisms that provide clarity and predictability on the company’s and clients’ performance.
Monitor the team’s operational capacity, distribute workloads sustainably and identify hiring or reorganization needs.
Participate in strategic client meetings, especially during planning, results presentations, misalignments or account recoveries.
Identify operational risks, performance issues and improvement opportunities before they impact client experience.
Take part in hiring, onboarding, development and, when necessary, offboarding of team members.
Make operational decisions autonomously, reducing the founder’s dependence on day-to-day management.
Work with Athena’s leadership to define priorities, goals, organizational structure and growth plans.

Requirements

What you’ll need

Minimum of five years’ experience in digital marketing, performance, growth or related areas.
Experience in a marketing agency or environments handling multiple accounts and simultaneous projects.
Hands-on experience leading marketing, performance or operations teams.
Technical knowledge of Meta Ads, Google Ads, Google Analytics, Google Tag Manager, Looker Studio, pixels, tracking, events and conversions.
Ability to analyze acquisition funnels and identify improvement opportunities in media, offer, creatives, landing pages and commercial processes.
Experience with metrics-driven management, goal setting, SLAs, processes, dashboards and action plans.
Ability to prioritize, delegate responsibilities and follow execution without centralizing all decisions.
Confidence to give feedback, enforce accountability, conduct difficult conversations and make autonomous decisions.
Strong communication skills and the ability to present strategies, analyses and results clearly to clients and the team.
Analytical, organized, proactive and solution-oriented profile.

Benefits

Comp & perks

Bonus
Career development plan
English classes