ATECNA

Digital Marketing

• Participate in implementing acquisition campaigns (LinkedIn Ads, Google Ads)
• Test new channels and formats with a test-and-learn approach
• Monitor and optimize performance (leads, costs, conversion)
• Contribute to structuring an inbound marketing strategy
• Create value-added content to attract and convert (articles, landing pages, resources)
• Help optimize conversion paths (call-to-action, forms, pages)
• Implement lead-capture mechanisms (white papers, downloadable content, etc.)
• Write content (LinkedIn posts, articles, web pages, marketing materials)
• Contribute to creating acquisition- and conversion-focused content
• Develop the brand's visibility and credibility
• Support natural search (SEO) optimization efforts
• Improve existing content and identify SEO opportunities
• Contribute to growing qualified traffic
• Update and structure the CRM (HubSpot)
• Help set up nurturing scenarios (emails, sequences)
• Monitor the lead lifecycle (from acquisition to conversion)
• Assist with launching new marketing actions/offers
• Structure messaging, target audiences and associated materials
• Test, analyze and iterate on initiatives in an iterative approach
• Track marketing KPIs (traffic, leads, conversion)
• Produce straightforward reports
• Recommend optimizations based on results

Apprenticeship – Digital Marketing & Acquisition

Business Development Rep

• Develop a portfolio of new clients by leveraging the teams' expertise (product, design, development, data, AI)
• Build and execute a structured prospecting plan: targeting, outreach sequences, securing meetings
• Generate your own opportunities (direct hunting, network, events, social selling)
• Identify prospects' digital transformation and AI challenges
• Qualify needs at the project level: understand the technical and business context
• Co-create proposals with pre-sales teams (design, tech, data, AI)
• Sell value and outcomes (deliverables, outcomes)
• Negotiate and close fixed-price contracts, then ensure handover until project kickoff
• Keep the CRM updated in real time
• Manage your activity with effort and outcome metrics and share them in weekly reviews
• Represent Atecna at targeted events in the digital/tech ecosystem and increase your visibility with digital decision-makers

Apprenticeship – Digital Marketing & Acquisition

Business Developer – AI Projects & Innovation