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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, including acquisition campaigns, content creation, and SEO optimization, while effectively managing CRM systems and analyzing marketing performance metrics.
Highest-signal resume keywords
Digital MarketingSEO OptimizationContent CreationCRM ManagementLead Generation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOGoogle AdsLinkedIn AdsContent WritingLead-Capture MechanismsPerformance MonitoringConversion OptimizationMarketing AnalyticsInbound Marketing StrategyB2B Marketing
Soft Skills
Excellent Writing SkillsCuriosityProactive MindsetOrganizational SkillsAbility to Work Independently
Tools & Technologies
HubSpotCRM SystemsMarketing Automation Tools
Industry Keywords
Acquisition CampaignsConversion PathsNurturing ScenariosMarketing KPIsTraffic Growth
Tech Stack
Tools & technologiesTypeScript
About the role
Key responsibilities & impact- Participate in implementing acquisition campaigns (LinkedIn Ads, Google Ads)
- Test new channels and formats with a test-and-learn approach
- Monitor and optimize performance (leads, costs, conversion)
- Contribute to structuring an inbound marketing strategy
- Create value-added content to attract and convert (articles, landing pages, resources)
- Help optimize conversion paths (call-to-action, forms, pages)
- Implement lead-capture mechanisms (white papers, downloadable content, etc.)
- Write content (LinkedIn posts, articles, web pages, marketing materials)
- Contribute to creating acquisition- and conversion-focused content
- Develop the brand's visibility and credibility
- Support natural search (SEO) optimization efforts
- Improve existing content and identify SEO opportunities
- Contribute to growing qualified traffic
- Update and structure the CRM (HubSpot)
- Help set up nurturing scenarios (emails, sequences)
- Monitor the lead lifecycle (from acquisition to conversion)
- Assist with launching new marketing actions/offers
- Structure messaging, target audiences and associated materials
- Test, analyze and iterate on initiatives in an iterative approach
- Track marketing KPIs (traffic, leads, conversion)
- Produce straightforward reports
- Recommend optimizations based on results
Requirements
What you’ll need- Pursuing a Bachelor's (Bac+3) to Master's (Bac+5) degree in marketing, communications or business
- Excellent writing skills
- Strong digital literacy (social media, content, web)
- Interest in B2B marketing
- Basic knowledge of SEO, paid ads or CRM
- First experience in digital marketing
- Curiosity and a proactive mindset
- Ability to work independently and willingness to run tests
- Rigour and strong organizational skills
- Comfortable working in evolving/building environments
Benefits
Comp & perks- Company profit-sharing distributed equally among all employees
- Meal card (restaurant voucher)
- Holiday bonus
- Green mobility bonus
- Time savings account (compte épargne temps)
- Supplementary health insurance
- 7 additional days of leave
- Flexible working hours
- 2 days of remote work per week
- Paid overtime
- After-work events
- Atecnapéros (company social gatherings)