AT&T

Lead Manager, Campaign Management – Product Marketing

AT&T

full-time

Posted on:

Location Type: Office

Location: Dallas • California • Texas • United States

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Salary

💰 $143,800 - $215,800 per year

Job Level

Senior

About the role

  • Responsible for cross-functional management of critical go-to-market campaigns and all that entails
  • Drive strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners
  • Campaign management utilizing working knowledge of Adobe Workfront or similar workflow management tool
  • Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization
  • Accountable for record keeping, alerts & variances, and timelines of the campaign to ensure marketing records remain up to date
  • Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market
  • Enable AT&T’s way of Marketing through collaboration across the Marketing & Growth Organization and partner organizations to ensure successful execution of the strategic vision
  • Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks
  • Contributor for campaign management team capacity planning and codifying campaign management processes
  • Drive rigor around AT&T’s way of Working for planned and in-year programs and consistently seek ways to create efficiencies
  • Conduct retrospectives and other working sessions with all levels of leadership

Requirements

  • Typically requires 6+ years of experience in similar area of responsibility
  • Background in holistic marketing across multiple brands at large companies
  • Direct Marketing and B2B experience a plus, but not a requirement
  • Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
  • Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
  • Ability to work autonomously and to take initiative, managing multiple large-scale projects at a time
  • Executive presence to inspire confidence with internal and external constituents
  • Working knowledge of Adobe Workfront or similar workflow management tool
  • Strong communicator; verbal and written
  • Highly organized and accountable
  • Operational by nature, but through a strategic lens
  • Patient and persistent
  • Expert in Microsoft Office.
  • Preferred MBA or Master’s degree
  • Experience with Bynder or other Digital Asset Management tools
  • Creative or Media Agency experience
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementstrategic alignmentrisk mitigationexecutive-level reportingorganizational skillsdetail-focused oversightproject managementdigital asset management
Soft Skills
strong communicatorhighly organizedaccountablepatientpersistentability to work autonomouslyinitiativeexecutive presence
Certifications
MBAMaster’s degree