ASUS

Digital Marketing Specialist

ASUS

full-time

Posted on:

Location Type: Hybrid

Location: Fremont • California • United States

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Salary

💰 $75,000 - $95,000 per year

About the role

  • Drive growth of the ASUS Store eCommerce platform through paid and owned media planning, execution, and continuous optimization.
  • Set up, manage, and optimize digital campaigns across platforms including Google, Facebook/Instagram, TikTok, LinkedIn, and other relevant channels.
  • Support product launches, seasonal campaigns, and promotional initiatives through integrated digital media strategies.
  • Partner with consumer and commercial product teams, sales, and channel teams to support go-to-market campaigns and lead generation initiatives.
  • Leverage CRM and first-party data to execute B2C and B2B customer acquisition, retention, and lifecycle marketing programs.
  • Own end-to-end management of the ASUS U.S. affiliate marketing program, including strategy development, execution, optimization, and performance reporting.

Requirements

  • Bachelor’s Degree (B.S. or B.A.) in Marketing, Business, Communications, or a related field.
  • 3–5 years of experience in digital marketing or media planning.
  • 3–5 years of experience in a fast-paced marketing environment, preferably within the PC, gaming, consumer electronics industry, or agency environment.
  • Demonstrated experience managing paid media campaigns and affiliate marketing programs.
  • Proven ability to support cross-functional campaign execution and product launches.
Benefits
  • bonuses
  • medical
  • dental
  • vision
  • life insurance
  • AD&D insurance
  • Paid Time Off
  • EAP
  • 401(k)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmedia planningcampaign managementaffiliate marketingcustomer acquisitionretention marketinglifecycle marketingperformance reportingB2C marketingB2B marketing
Soft Skills
cross-functional collaborationstrategic thinkingexecution skillsoptimization skillscommunication skills
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications