Growth Marketing Manager
Aspire Software
full-time
Posted on:
Location Type: Remote
Location: Canada
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About the role
- Lead in planning, managing, and executing integrated campaigns across digital channels, content, events, and partnerships, emphasizing speed, efficiency, and measurable outcomes.
- Create compelling, on-brand content for campaigns, websites, product collateral, press releases, and social media platforms.
- Manage dashboards, support ROI modeling, track attribution, and assist in pipeline forecasting using Excel or Google Sheets.
- Engage actively in product launch campaigns alongside multiple teams.
- Create, maintain, and nurture a list of target industry contacts for lead generation purposes.
Requirements
- Minimum 5 years of marketing experience, preferably within SaaS B2B industries.
- Demonstrated success in leading campaigns that drive revenue growth and pipeline expansion.
- Exceptional copywriting skills with a diverse portfolio including web, social media, advertising, email, and product collateral.
- Strong graphic design capabilities, including multimedia content creation such as video editing.
- Comprehensive knowledge of social media trends and ability to adjust messaging across different platforms.
- Analytical proficiency with Excel/Google Sheets, skilled in generating actionable data insights.
- Excellent communication and presentation skills, capable of translating complex ideas into clear stories.
- Highly organized, self-driven, and adept at managing multiple projects without compromising quality.
- Detail-oriented with a commitment to accuracy in all deliverables.
- Experience with CRM and Marketing Automation: Proficiency with CRMs (e.g., Salesforce).
- Experience with marketing automation tools to automate lead nurturing and scoring a plus.
- Effective collaborator able to work cross-departmentally with Sales, Product, and Commercialization teams.
- Creative storyteller who combines business acumen with engaging narratives.
- Adaptable and proactive in fast-paced, resource-constrained environments.
- Background in demand generation, performance marketing, or product marketing is a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementcopywritinggraphic designmultimedia content creationdata analysislead generationpipeline forecastingROI modelingattribution trackingmarketing automation
Soft skills
communicationpresentationorganizationself-drivendetail-orientedcollaborationcreativityadaptabilityproactivitystorytelling